JOB PURPOSE
To ensure continuous favorable business growth for the hospital as well as favorable customer retention through innovative, strategic, cost-effective and high impact activities and engagements on all the digital platforms the hospital is engaged in.
CORE RESPONSIBILITIES
• Ensuring continuous growth of the hospitals digital brand through increase of followers and overall outreach in line with hospital’s Marketing Plan.
• Addressing all online inquires and managing business leads that originate from such avenues with the aim of increasing hospital business.
• Ensuring timely completion of creative artworks and designs required for various campaigns, promotions.
• Responsible for addressing videography and photography needs of the hospital.
• Advising and formulating strategic and innovative digital advertising and Marketing campaigns for the hospital.
• To ensure that the company website is easily found by the target audience
• To optimize website structure and content to drive relevant traffic to the website.
• He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
• Execute eCommerce and social media strategies to meet revenue and growth targets.
• He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
• The digital Marketer will be responsible for converting an online visit into online sales
• Play a key role in the strengthening and implementation of the company’s strategy
• Website data management and analysis.
• Strategy implementation and monitoring through data analysis and SOI
• Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
• Ensuring that payment options and promotional tabs are configured correctly.
• Monitoring website traffic and customer reviews to gauge responses to site updates.
• Analyzing sales-related data to predict future sales
• Collaborate with the team on improving marketing materials based on insights from the field.
• Always understand the current market trends including competitors and communicate such information to the management team.
Other Vacancies
Deadline of this Job: 31 January 2023