• The Digital Media Buyer will work with the wider Marketing & Communications team to implement strategies aimed at targeting and purchasing digital media on the appropriate channels in order to maximize brand and product/services visibility and engagement as well as advancing the desired brand voice and image of the ICEA LION Group brand; products/services to our desired audiences in the digital/online/social media space. The key role of the Digital Media is to design strategies and plans to enable ICEA LION select the right digital media channels and buy the media at the desired cost. These activations will cut across programmatic and paid platforms. The resource will also ensure continuous monitoring for optimization and analytics of the allocated budget in support of brand and product/services promotion initiatives
Key Responsibilities:
Including but not limited to:
• In conjunction with the wider marketing team, contribute to the development of strategies, initiatives and budgets to deliver on ICEA LION Group’s regional strategic objectives
• Provide insights on the most cost effective digital/online/social media investments and report on expenditure and media value and impact during media negotiations
• Execute ongoing and approved digital/online/social campaigns according strategy and budget by planning for and purchasing the appropriate digital media per campaign; including co-ordination of campaign details, audiences, assets, tags and URLs with internal and external teams.
• Execute, launch, and deliver digital media buying in full against campaign KPI(s)
• Negotiate with digital media sales companies to obtain the best rates and most appropriate media
• Set up and optimize campaigns: Google Ad Servers, DSPs, Search platforms, Facebook, Instagram, Twitter and YouTube
• Work with approved vendors to set and optimize campaigns on LinkedIn
Other Vacancies
Deadline of this Job: 11 January 2023
Deadline of this Job: 11 January 2023