Deadline of this Job: 05 December 2022
Summary of responsibilities
• Lead market intelligence research to engage with breeding programs (CGIAR, NARS, private sector) on:
• Consumer preferences for fresh and processed foods derived from cereal crops.
• Strategies and needs of cereal processing industry strategies (and implications for raw material sourcing).
• Cereal seed retail markets.
• Trends in food markets and implications for cereal processors and farmers.
• Support the capacity development of CIMMYT’s partners in the region, including seed companies, extension programs, and national agricultural research centres, in areas related to market intelligence.
• Engage local stakeholders (seed companies, breeding teams, NGOs) on strategies, policies, and research needed to inform breeding design and investments in East Africa and beyond through workshops, briefs, and periodic one-on-one engagements.
• Engage staff from CIMMYT, NARS, NGOs, and seed companies in the region to understand plant breeding, seed production, and seed distribution, as input for designing a stronger client orientation by social science in its seed systems agenda.
• Support regional efforts to mobilize resources to expand R4D agenda on seed systems and related areas of work.
Requirements
• MSc. degree in marketing (research), business management, food science and technology, agribusiness, or similar field with at least ten years of relevant experience in the private or public sector.
• Track record of quality technical reports.
• Experience in research looking at consumer preferences, food processing, product development, food marketing.
• Demonstrated ability to excel in complex multidisciplinary research or development projects.
• Good partnership building skills, including the ability to interact with private sector; deliver effectively; and moderate meetings with local partners.
• A high degree of personal organization and ability to work under pressure.
Summary of responsibilities
• Lead market intelligence research to engage with breeding programs (CGIAR, NARS, private sector) on:
• Consumer preferences for fresh and processed foods derived from cereal crops.
• Strategies and needs of cereal processing industry strategies (and implications for raw material sourcing).
• Cereal seed retail markets.
• Trends in food markets and implications for cereal processors and farmers.
• Support the capacity development of CIMMYT’s partners in the region, including seed companies, extension programs, and national agricultural research centres, in areas related to market intelligence.
• Engage local stakeholders (seed companies, breeding teams, NGOs) on strategies, policies, and research needed to inform breeding design and investments in East Africa and beyond through workshops, briefs, and periodic one-on-one engagements.
• Engage staff from CIMMYT, NARS, NGOs, and seed companies in the region to understand plant breeding, seed production, and seed distribution, as input for designing a stronger client orientation by social science in its seed systems agenda.
• Support regional efforts to mobilize resources to expand R4D agenda on seed systems and related areas of work.
Requirements
• MSc. degree in marketing (research), business management, food science and technology, agribusiness, or similar field with at least ten years of relevant experience in the private or public sector.
• Track record of quality technical reports.
• Experience in research looking at consumer preferences, food processing, product development, food marketing.
• Demonstrated ability to excel in complex multidisciplinary research or development projects.
• Good partnership building skills, including the ability to interact with private sector; deliver effectively; and moderate meetings with local partners.
• A high degree of personal organization and ability to work under pressure.
Deadline of this Job: 30 November 2022
Role purpose:
• As a custodian of the TAI+ brand, maintain and evolve the company’s brands by devising its overall strategy, architecture, positioning, and look and feel to build brand awareness, perception and equity in Kenya and other markets.
• Provide leadership and oversight for insights and strategic developments based on business intelligence, data analytics and customer and consumer behavior to ensure that the organization is wining.
• Shall provide direction and marketing mix recommendations that support the business objectives and collaborate with cross-functional partners to ensure TAI+ is developing the most effective marketing plans to meet targets.
• To ensure robust brand custody by creating powerful integrated communications delivered through an effective mix of channels.
• Lead Marketing Research and Customer insights to support decision-making. To lead in the sourcing of customer insights expertise within the Research & Customer Insights team
• To provide an integrated platform of accessing all the different areas under TAI+. Shall be the champion of ‘consumer focus’ and ‘customer insights’ within TAI+
• To enhance the position of TAI+ with key external stakeholders including the diverse customer to create a receptive market for growth of the brand, enhancing brand equity across customer segments.
• As a critical player in terms of input to the services decisions are driven by actionable consumer/ customer insights in an effort to maximize effectiveness and profitability
• From a range of research and data analysis techniques, identify strategic requirements and lead long-term opportunity development for innovation projects and their fit with overall business strategy for portfolio and TAI+ brand development
Key accountabilities:
• Brand custodian responsible for development of brand architecture and brand guidelines
• Manage the company creative development process at TAI+ to ensure delivery of above-the-line, and below the line advertising materials for execution.
• Management of research and integrated media communications to deliver to strategy.
Role purpose:
• As a custodian of the TAI+ brand, maintain and evolve the company’s brands by devising its overall strategy, architecture, positioning, and look and feel to build brand awareness, perception and equity in Kenya and other markets.
• Provide leadership and oversight for insights and strategic developments based on business intelligence, data analytics and customer and consumer behavior to ensure that the organization is wining.
• Shall provide direction and marketing mix recommendations that support the business objectives and collaborate with cross-functional partners to ensure TAI+ is developing the most effective marketing plans to meet targets.
• To ensure robust brand custody by creating powerful integrated communications delivered through an effective mix of channels.
• Lead Marketing Research and Customer insights to support decision-making. To lead in the sourcing of customer insights expertise within the Research & Customer Insights team
• To provide an integrated platform of accessing all the different areas under TAI+. Shall be the champion of ‘consumer focus’ and ‘customer insights’ within TAI+
• To enhance the position of TAI+ with key external stakeholders including the diverse customer to create a receptive market for growth of the brand, enhancing brand equity across customer segments.
• As a critical player in terms of input to the services decisions are driven by actionable consumer/ customer insights in an effort to maximize effectiveness and profitability
• From a range of research and data analysis techniques, identify strategic requirements and lead long-term opportunity development for innovation projects and their fit with overall business strategy for portfolio and TAI+ brand development
Key accountabilities:
• Brand custodian responsible for development of brand architecture and brand guidelines
• Manage the company creative development process at TAI+ to ensure delivery of above-the-line, and below the line advertising materials for execution.
• Management of research and integrated media communications to deliver to strategy.
Deadline of this Job: 30 November 2022
Key Accountabilities:
Business Development
• Build networking and establish relationship with professionals and business associations to acquire new customer base and potential collaboration / new business opportunities
• Attending networking activities to research and connect with prospective clients.
• Identify and establish strategic partnership with the industry and related industries for the benefit of the association and its members.
• Ensure efficient and effective marketing, advertising and promotional planning.
• To perform any other tasks as assigned by Chief Representative from time to time.
• Using networks and online research, identify and qualify new leads.
• Follow up on any leads, clearly providing pertinent facts.
• Use telephone, email, and internet contact to build and maintain strong connections with new and existing partners.
• Become a product expert and be able to effectively present the Organisations services to current and new customers.
• Meet sales targets and KPIs on a weekly and monthly basis.
Policies, Systems, Processes & Procedures
• Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
Continuous Improvement
• Participate in the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Reporting
• Prepare departmental/ sectional statements and reports timely and accurately to meet Dubai requirements, policies and quality standards
Other Vacancies
Key Accountabilities:
Business Development
• Build networking and establish relationship with professionals and business associations to acquire new customer base and potential collaboration / new business opportunities
• Attending networking activities to research and connect with prospective clients.
• Identify and establish strategic partnership with the industry and related industries for the benefit of the association and its members.
• Ensure efficient and effective marketing, advertising and promotional planning.
• To perform any other tasks as assigned by Chief Representative from time to time.
• Using networks and online research, identify and qualify new leads.
• Follow up on any leads, clearly providing pertinent facts.
• Use telephone, email, and internet contact to build and maintain strong connections with new and existing partners.
• Become a product expert and be able to effectively present the Organisations services to current and new customers.
• Meet sales targets and KPIs on a weekly and monthly basis.
Policies, Systems, Processes & Procedures
• Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
Continuous Improvement
• Participate in the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Reporting
• Prepare departmental/ sectional statements and reports timely and accurately to meet Dubai requirements, policies and quality standards
Other Vacancies
Deadline of this Job: 07 December 2022
Deadline of this Job: 06 December 2022