Vacancy title:
Digital Marketing

Jobs at:
Recours Four Consultants

Deadline of this Job:
26th December 2018

Duty Station:
Kenya

Summary
Date Posted: 3rd December 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:

•  Manage social media marketing campaigns and day-to-day activities including:
  
•  Develop relevant content topics to reach the company’s target customers.
  
•  Create, curate, and manage all published content (images, video and written).
  
•  Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  
•  Develop and expand community and/or influencer outreach efforts.
  
•  Oversee design (Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  
•  Design, create and manage promotions and Social ad campaigns.
  
•  Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  
•  Analyze key metrics and tweak strategy as needed.
  
•  Compile reports showing results (ROI).
  
•  Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  
•  Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  
•  Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  
•  Monitor trends in social media tools, applications, channels, design and strategy.
  
•  Attend training workshops to remain on the cutting edge.
  
•  Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  
•  Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  
•  Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  
•  Develop strategies to grow the brand in both online and offline
  
•  Manage company social media pages by creating engaging messages using tactical techniques like asking questions, polls, crowdsourcing of ideas, sharing insights etc.
•  Use of CRMs in managing social media pages – to get a 360 view of the customer, track leads and interactions
  
•  Designing highly targeted social ads that have a high conversion rate and better ROI.
  
•  Designing effective email marketing campaigns and newsletters
  
•  Planning and setting weekly, monthly, quarterly marketing goals
  
•  Search Engine Optimization and generation of inbound traffic
  
•  Lead nurturing through targeted content publishing
  
•  Sourcing of guest bloggers who can create content and publishing content in external sites to earn back links.
  
•  Creating a regular content calendar and ensuring the content is published on social platforms
  

Qualifications

•  Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  
•  Demonstrates creativity and documented immersion in social media.
  
•  Proficient in content marketing
  
•  Experience sourcing and managing content development and publishing.
  
•  Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  
•  Displays in-depth knowledge and understanding of social media platforms, their unique demographics (Facebook, Twitter, Instagram, YouTube, and LinkedIn) and how each platform can be deployed in different scenarios.
  
•  Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  
•  Displays ability to effectively communicate information and ideas in written and video format.
  
•  Exceeds at building and maintaining sales relationships, online and off.
  
•  Practices superior time management.
  
•  Is a team player with the confidence to take the lead and guide other employees when necessary.
  
•  Content development, creation and editing of content, and online reputation management.
  
•  Makes evident good technical understanding and can learn new tools quickly.
  
•  Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social” and “Semantic search”
  
•  Possesses functional knowledge and/or personal experience with WordPress.
  
•  Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  
•  Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  
•  Copywriting Skills. Ability to write well – short and clear sentences that have meaning
  
•  Ability to narrate stories that capture people’s attention.