Trade Marketing Officer job at Mabati Rolling Mills Limited (MRM)
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Vacancy title:
Trade Marketing Officer

[ Type: FULL TIME , Industry: Manufacturing , Category: Advertising & Marketing ]

Jobs at:

Mabati Rolling Mills Limited (MRM)

Deadline of this Job:
23 May 2022  

Duty Station:
Within Kenya , Machakos , East Africa

Summary
Date Posted: Wednesday, May 18, 2022 , Base Salary: Not Disclosed

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Learn more about Mabati Rolling Mills Limited (MRM)
Mabati Rolling Mills Limited (MRM) jobs in Kenya

JOB DETAILS:
Introduction
To play a key role in achieving buildings solutions category growth through developing & implementing strategies within assigned brands to meet customer needs.

Specification
• Drive Company’s vision “Best in Class” at the Point of Sale (POS)
• Maximize off take on company brands through developing best in class Point of DTEU channel
• Deliver necessary trainings on product knowledge and marketing plans to DTEU teams for execution
• Plan and deploy required collateral for support to the DTEU channel
• Create and deploy marketing toolkits for DTEU teams to enhance product knowledge
• Supervise and Manage branding opportunities for DTEU outlets by ensuring they meet standards at all times
Launch Support
• Plan and Manage BTL activities such as promotions, open days, to support sales in retail outlets, roadshows
• Drive awareness to drive traffic to retail centres
• Work with DTEU teams to execute influencer/ stakeholder engagement meet ups to harness existing and new business opportunities.
• Deliver brand activities and plans to DTEU channels
• Plan in coordination with trade marketing manager, service centre managers and sales the support for all new launches for products and

Promotions Evaluation
• Pre & post promotions evaluation through: estimated ROI & market feedback as well as market data readings when applicable.
• Work closely with Trade Marketing Manager to validate all promotions for future planning and efficient achievements.
• Manage DTEU collateral and utilization monitoring with the DTEU sales team.
• Functional Coordination
• Consult with other functions internally as well as externally (Agencies, trade) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
• Conduct market visits in coordination with ASM’s & Marketing

Minimum Qualifications;

• Bachelor’s Degree in Bachelor of Commerce or Marketing .
• MBA is an added advantage.
• Work experience of 2 years in the Sales and Marketing domain.
• Core expertise in the Marketing with stints of 3 years.
• Core expertise in Trade Marketing with stints of 2 years. Experience in the Building Materials, Construction or related consumer industry.
• Marketing exposure in the consumer industry with strong distribution channels.
• Exposure to B2C marketing programs and technical marketing programs.
Closing date: 23 May 2022

Work Hours: 8


Experience in Months: 24

Level of Education:
Bachelor Degree

Job application procedure
Use the link below to apply.
https://jb.skillsmapafrica.com/Job/Index/59174


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Job Info
Job Category: Marketing jobs in Kenya
Job Type: Full-time
Deadline of this Job: 23 May 2022
Duty Station: Kenya
Posted: 18-05-2022
No of Jobs: 1
Start Publishing: 18-05-2022
Stop Publishing (Put date of 2030): 18-05-2065
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