Summary
Date Posted: Wednesday, December 28, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Key responsibilities
• Design and execute social media strategies across our social media platforms.
• Collaborate with content development and marketing teams to cover the target audience.
• Coordinate with Social Media Manager and Digital Strategist to create quality content daily.
• Social Media Management: Enhancing the brand and building strong online communities through various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok and Youtube.
• Social media campaigns that help to achieve set marketing goals and KPIs.
• Designing and implementing the social media strategy and content calendar to align with business goals, generating, publishing, and sharing engaging content daily.
• LeadGen Marketing Content: Creating external marketing content that will be used to engage both our existing and prospective clients, such as blog, video, and report content.
• Assist with performance marketing (ad campaigns on different platforms).
• Perform research on current benchmark trends and audience preferences across various social media platforms, as well as monitoring competition to ensure competitive growth.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

Skills, knowledge, and experience
Essential criteria
• Bachelor’s degree in Communications, Marketing, Journalism or related field. Proven work experience as Social Media Strategist, Social Media Marketer, or similar role.
• 5 years experience in social media strategy and planning in a client-centered (preferably agency) environment
• Professional experience developing social media strategy and online advertising campaigns.
• Strong passion for, and knowledge of, digital marketing, technology, social platforms, mobile marketing and emerging media, but also of the traditional advertising mix as well.
• Proven ability to bring strategic challenges to life in a way that convinces and inspires.
• Proven ability to work under pressure, against tight deadlines and fast-paced objectives, across multiple clients.
• Proven ability to work with a team, but also an entrepreneurial and resourceful independent thinker.
• Excellent public speaking and presentation skills.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
• Send your application to dm@tdm.co.ke 

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