Summary
Date Posted: Monday, March 14, 2022 , Base Salary: Not Disclosed

JOB DETAILS: 
Senior Officer- Digital Media - (22000143) •
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Detailed Description •
Reporting to the Manager – Integrated Media The position holder will execute digital media buying across all digital channels while driving optimization and media efficiencies for all campaigns from various business units. •
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Responsibilities •
Will work closely with internal and agency teams to support development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign. •
Will be responsible for setting up campaigns on Google Adwords which includes Google Display, Google Search, YouTube etc plus setting up and managing tags for attribution. •
Will be responsible for analysing our websites and apps on Firebase and Google Analytics •
Will be responsible for setting up campaigns on Facebook Business Manager, Twitter Ads, DV360, Google Ads among others. •
Will be responsible for liaising with all internal and external stakeholders to ensure excellent campaign setup, reporting, optimization and analysis and that the campaigns are highly targeted for each consumer segment. •
Will be responsible for report writing: preparing reports to highlight progress of campaigns and how these translate into business results. This guides the business in evaluating the effectiveness of all digital campaigns. •
Will be responsible for media buying financial administration including: raising PO’s, issuance/revisions of monthly insertion orders and financial reconciliation on a weekly, monthly and quarterly basis. •
Will be responsible for monitor and analyzing online marketing and campaign performance data in order to suggest structural and editorial improvements that will optimize ad campaigns. •
Will be responsible for conducting in-depth Search Engine Optimization and Search Engine Marketing. •
Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital media category through continuous research and training. •
Will be responsible for identifying new digital opportunities arising in the digital space that will add value to Safaricom campaigns •
Digital media vendor management on a day to day basis to ensure campaign alignment and negotiate added value for the media buys •
Deliver Cost optimization on all digital media buys to ensure maximum value and lowest possible cost is delivered against set bench mark KPIs •
Collect and package data driven actionable insights from the digital platforms and feeding back into the business for decision making •
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Qualifications •
A bachelor’s Degree. (A business related disciplines with an IT/Commercial bias will be an added advantage) •
Digital platforms certifications such as: - •
Google AdWords Certification •
AdWords Fundamentals Certification •
Search Advertising Certification •
Display Advertising Certification •
Video Advertising Certification •
Facebook Blueprint Certification •
Twitter certification •
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Technical / Professional Qualifications: •
Should have more than 5 years continuous experience in Digital Media Buying and Optimization and translating Digital activities to Business results (Integrated media buying skills - offline and online media, will be an added advantage) •
Should have high level proficiency in setting up and launching online advertising campaigns on the various digital platforms (Google AdWords, Facebook Business Manager, Twitter, Programmatic Buying etc). This also includes setting up and managing tags and pixels for attribution. •
Should have high level proficiency in setting up app download and re-engagement campaigns. •
Should be able to create media strategy, media plans and channel selection strategies depending on the objective of the campaign to ensure a high return on investment for each campaign. •
Should have a proven track record in media buying & optimization for similar size or larger business than Safaricom •
Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s •
Should be a quick and efficient decision maker. •
Should be able to work well under pressure and tight deadlines. •
Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently •
Should have excellent communication skills

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure
Use the link(s) below to apply on company website. 
Senior Officer- Digital Media - (22000143) 

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