Summary
Date Posted: Wednesday, June 08, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Senior Digital Specialist
Reporting to the Director, Digital, Marketing & Communications, the Senior Digital Specialist is responsible for managing and developing the digital ecosystem of Fairmont properties in Kenya

What is in it for you:
• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:
Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following:
• In charge of managing and developing the digital ecosystem of Fairmont properties in Kenya (Fairmont The Norfolk, Fairmont Mount Kenya Safari Club, Fairmont Mara Safari Club) in order to achieve the communication strategy set up by the category managers (awareness, active consideration, lead to sale, retention and advocacy on both local and international markets)
• Manage all aspects of digital strategy and scheduling (owned media, paid medias)
• Coordinate with revenue manager and social media manager in order to work in an omnichannel perspective with one voice and one strategy
• Identify all relevant digital touch point to activate and develop the marketing and communication strategy (website, e-retailers, social medias, google for business, e-mailing, rating platforms, etc.) and supervise their development and content strategy with the right key stakeholders (social media content manager, category managers, revenue manager, sales teams, creative agencies)
• Develop websites
• Develop digital media campaigns on local and international markets
• Implement all components of Accor Digital Strategy in order to deliver maximum online exposure, conversion and retention
• Set up objectives and KPIs
• Analyse and report ROI and all relevant datas in order to optimize KPIs
• Proactively identify advertising and digital opportunities and take decision
• Coordinate together with the category manager all digital actions that could impact awareness, active consideration, sale, retention and advocacy
• Analyse competition on digital medias
• Develop constantly your knowledge on fast moving digital medias
• Happy to share : develop teams knowledge in order for them to help create new opportunities
• Contribute to budget creation and management

Your experience and skills include:
• To be successful you will have proven experience as a digital marketing specialist for a brand during a minimum of 5 years, Ideally in the luxe and / or travel industry
• you will have proven your ability to see things differently with creative flair,
• you like to challenge the status quo
• you love working in an inspiring, experiential, luxe and fast-paced environment.
• You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.
• Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva…
• Creating a brief for social media content creation has no secret for you
• Creating story telling with existing content or imagining new opportunities of impactful content is your motto
• You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners
• You have an overview of all relevant social medias on local as well as international markets
• You have Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions
• You Understand social media platforms and have the ability to analyze their performanc
• You have Tertiary qualifications in Marketing, digital or advertising
• Data and result oriented : you have an appetence for data and the reach of KPIs and engagement/conversion objectives

Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 60

Job application procedure
Use the link(s) below to apply on company website.
• Senior Digital Specialist 

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