Summary
Date Posted: Wednesday, January 11, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

Duties and Responsibilities
• Develop marketing strategies aligned with the brand strategy
• Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
• Develop & deliver necessary trainings for Trade Marketing team on product knowledge & shoppers’ profile.
• Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandizing tools.
• Act as the key liaison between product development and buyers.
• Maintain customer relationships for future purchases.
• Cultivate programs that ensure products sell in-store.
• In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
• Work closely to manage and monitor all Brand Activation.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Measure market potential channel wise and identifying target segment.
• Track competition volumes and monitor competitor activities to evaluate our brand performance.
• Align the company around the brand’s direction, choices and tactics.
• Vision to understand customer needs and translate them in to practical solutions.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.
• Work closely with finance on customer’s terms and collection.

Requirements
• University professional degree in Sales, Marketing or other relevant fields.
• Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry
• Excellent verbal and written communication skills (outgoing personality).
• Experience of project management against set deliverables.
• Ability to prioritize and organize workloads independently when required.
• Team player and the ability to work across different multimedia platforms and departments.
• To set own priorities in line with business needs and work constructively within the team and on your own initiative.
• Ability to problem solve and ‘make things happen’.
• Attention to detail.
• Ability to analyze research projects.
• Willingness to learn and develop with the role

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: jobs@hcsafrica.com  with Sales & Trade Marketing Representative on the Subject line.
Candidates MUST indicate their Current and Expected salaries.
Due to the high volume of applications, we will only respond to shortlisted candidates.


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