Summary
Date Posted: Monday, July 25, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
• Reference no: CIH-HR-13/2022
• Cascade Institute of Hospitality is a premier Hotel School focusing on hospitality and another related discipline.
• The ideal candidate must be a target-driven, go-getter with utmost dedication.

Duties and responsibilities
• Develop, execute and iterate the marketing strategy for the brand
• Make use of competitor analysis and market trend information to develop marketing and product strategy
• Create, implement and oversee (digital) media campaigns based on Institute’s objectives
• Supporting sales and lead generation efforts through the different marketing channels
• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
• Optimize marketing automation and lead the nurturing process through email, content, and social channels
• Develop documentation and road maps for processes and promotions that succeed through email or digital marketing
• Regular campaign monitoring and optimization, with post-buy reporting of key metrics
• Manage and monitor product distribution and performance
• Managing budget overview for all marketing-related activities

Key Qualifications
• Bachelor of Commerce, marketing option or a related degree in marketing from a reputable institution
• The preferred candidate will have at least 3-5 years of experience in marketing in a Tertiary Institution
• Good verbal and written communication
• Good ability to document and communicate in a clear way to sell the Institute’s services to all potential clients.
• Strong analytical, interpersonal, organizational, and problem-solving skills
• Proficiency in Computer Applications.
• Flexible schedule and attentive to details.
• A self-starter and goal achievement-oriented individual who can work without close supervision.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified candidates should send their cover letter and CV to principal@cascade.ac.ke  to be received on or before 31st July 2022.
• Only shortlisted candidates will be contacted.
• Cascade Institute of Hospitality does not charge a fee at any stage of its recruitment process including application, interview, and processing of offer letter. If asked for a fee, report such a request immediately.
• Cascade Institute of Hospitality is an equal opportunity employer and canvassing will lead to automatic disqualification.

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