Request for Proposal for Communication and Story Telling Consultant Job at Aga Khan Foundation

Purpose and Objectives of the Assessment
AKDN aims to engage a Communications and Story Telling Consultant that will:
• Undertake a comprehensive desk review of research done under F4L including the situation analyses, rapid gender analysis, and baseline reports.
• Develop a differentiated communication strategy to communicate critical messages to diverse audiences across the pre-primary and primary education ecosystem: National Government bodies; Local Government Authorities; School Leaders; Teachers; Parents, and Children.
• Present and advise AKDN on messages and communication pathways for these. Incorporate feedback where relevant.
• Develop content matter for creative, innovative, high-impact communication products to communicate these messages based on the differentiated communication strategy across the three target countries (Kenya, Tanzania, and Uganda).
• Based on understanding of the current situation and objectives of F4L, co-create the narrative and strategy AKDN needs to develop to tell a compelling story by the end of the project. This will need to elevate diverse voices and perspectives from across the education ecosystem.

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Key deliverables
The deliverables of this consultant will include the following:
• Segregated communication strategy: A final document detailing the key messages and channels of communication for diverse audiences across the three countries.
• Communication Content for digital/non-digital high-impact, creative communication products.
• F4L Long-Term Narrative: A final document detailing the unified F4L narrative with a recommendation of stakeholder profiles to be tracked

Work Plan
Activity Deadline
Inception Meeting--------------------------------------23rd January 2023
Key Communication Messages----------To be completed by applicant
Draft Communication Products-----------To be completed by applicant
Final products alongside the F4L Narrative----------22nd March 2023

Qualifications
• Minimum 8 years of experience in communications, including regionally
• Demonstrated experience working with different media and communication formats
• Experience working with design agencies to delivery high impact visuals is a must
• Familiarity with AKDN and/or the education sector would be desirable

Criteria for selection
All submissions will be assessed on the following criteria:
• Technical proposal 40%
• Technical experience 30%
• Value for Money 30%

How to apply
Consultants interested in this opportunity with AKF should submit:
A cover letter outlining relevant experience and suitability for this role (no more than 2 pages). Please include your proposed daily rate (including VAT) with justification based on past rates for similar work.
At least one sample of relevant work
A detailed CV with at least 3 traceable references.
Work Plan
Applications should be submitted by midday EAT on 5th January 2023 to akfkenya.procurement@akdn.org