Summary
Date Posted: Tuesday, December 01, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
Kenya's & East Africa's leading supplier of tyres, wheels, batteries, suspension parts, lubrication, accessories, alignment and balancing. Our 27 branch outlets are spread across Kenya, Tanzania & Rwanda - 24 in Kenya, 1 in Rwanda & 2 in Tanzania.
BASIC FUNCTION
The position is responsible for assisting the Manager – Marketing in developing, planning, implementing and monitoring the marketing strategy of the business as agreed with the Directors and/or Chief Commercial Officer.
This position is also responsible for increasing awareness of the AutoXpress Retail and Corporate brand activity and promotions, in conjunction with assisting the teams in any marketing related requirements within Kenya, Tanzania, Rwanda and Uganda. In this capacity the incumbent liaises with regional retail and country heads to understand their local needs and ensure execution. .

PRINCIPAL ACCOUNTABILITIES
Marketing Strategy
Plan, develop, implement, analyse and evaluate the marketing strategy i.e. campaigns, events, digital marketing and PR of AutoXpress. Developing, delivering and reporting on marketing and communications strategies for the organization.
• Recommend opportunities to be incorporated in the marketing strategy and plan based on the Company’s objectives and current trends
• Plan, develop, implement, analyse and evaluate the retail marketing strategy i.e. campaigns, events, branch marketing activities
• Develop campaign budgets in line with the Company’s and Partner brand requirements
• Work closely with Partner brands for retail campaigns
• Undertake continuous analysis of campaigns and develop reports at the end of every campaign
• Undertake continuous analysis of competitive environment and consumer trends
• Working closely with the Company’s retail teams; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
• Work closely with management team to define marketing materials and programs
• Identify merchandise item opportunities and undertake inventory management of merchandise items
• Developing and delivering retail marketing and communications strategies for the organization
Graphics design
• Design and implement artwork that contributes to the communication and business strategies of AutoXpress.
• Work in conjunction with the Creative Designer for creation of artwork, photo, video and layout designs used for advertising, broadcast and web communication
• Work with the Creative Designer to ensure department goals are met
• Ensure delivery of high quality marketing materials and services from suppliers consistent with the AutoXpress brand
Maintain Brand Equity
Manage and maintain branch branding in accordance with the corporate CI manual, and in collaboration with suppliers and the marketing team.
• Maintain and adhere to the brand identity manual
• Apply partner brands as specified by the relevant brand manuals where applicable
• Maintain branch signage and liaise with suppliers for brand application

KEY COMPETENCES
• Knowledge of franchising and franchise marketing, automotive retail advantageous.
• Creating and innovating
• Learning and researching
• Entrepreneurial and commercial thinking
• Planning and organizing
• Motivated to achieving organizational and personal work goals and objectives
• Team player

Degree qualifications
• Bachelor of Arts (BA)
• Bachelor’s Degree

EDUCATION, EXPERIENCE AND KNOWLEDGE
• Bachelor’s degree in commerce, business or related field with a marketing option from a recognized university
• At least 4 years’ experience as a marketing officer in our organization or at least 2 years’ experience at the same level in a marketing field
• Have graphic design skills including basic knowledge of software packages like corel draw, adobe illustrator or equivalent
• Computer literacy and especially in MS Office applications.

Job Education Experience: Not Specified

Work Hours: 8

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