Summary
Date Posted: Thursday, March 24, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Jumia Prime programme is Jumia’s fast-growing loyalty programme targeting Jumia’s high-value customers. The Regional Growth Hacker role requires a data-first mindset & “Growth Hacker” skills to build a 360 degree performance framework through experimentation & analysis. The individual will drive growth activities for Prime across 9-markets regionally in Africa. Primary aims of the position are driving i) engagement ii) value and iii) retention within the Prime segment.

Your responsibility as a Growth Hacker - Jumia Prime will include:
Prime CRM Project & Process Management
• Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQL
• Run experiment analytics to get the performance and identify similar users to scale up for the entire user base
• Own local logics / experiments library, conduct recurrent checks and analysis and suggest improvement ideas
• Content writing for the daily campaigns / experiments
• Drive channel performance through data analysis and content testing in order to improve engagement (visit%) and conversions (orders%) by segment and prevent users from opt-out and uninstall
Guarantee the quality of execution of Jumia prime initiatives
• Own the planning and execution of Prime incentives & campaigns
• Follow up to make sure all ETAs are respected and that all is clear to everyone
• Review communication plan & content
• Drive daily performance during the event to assess the situation and elaborate action plan to correct the performance if needed
Build awareness of Jumia Prime and its value proposition
• Innovative Acquisition Tactics (Referral Campaign).
• Guide Local Growth Hackers in development of effective Prime CRM
• Ensure marketing plans and strategies are benchmarked against other countries and companies.
• Coordinate across local Marketing Teams to ensure ongoing completion of Marketing frameworks (Onsite, Social Media, CRM).
• Design & Develop Education Campaign (Videos, Social Media, Influencers).

Basic Qualifications:
Essential Skills
• Bachelor's degree in Computer Science, Analytics or Engineering
• Growth hacking mindset - grounding in data & analytics, performance-based marketing.
• Proficiency in English / French / Arabic
• Proficiency and Ms Office (especially Excel)
• Intermediate knowledge of data querying (SQL)
• Self motivated and able to work with cross functional teams,
• Project Management, coordination & interpersonal skills, with the ability to communicate effectively

Experience
• Ability to think and act both strategically and tactically.
• 5+ years of marketing experience, retention, loyalty role.
• Experience using data and metrics to measure impact and determine improvements.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
Use the link below to apply.
https://africainternetgroup.peoplehr.net/Pages/JobBoard/Opening.aspx?v=0064c75d-ef77-4f93-b436-a744eb40e4e5

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