Respsonibility:

• Act as the campaign's point of contact, responsible for coordinating and refining all aspects of Binance Pay marketing campaigns, such as activity mechanics, branding, associated content and more.
• Maintain a company-wide campaigns calendar, including local and global campaigns.
• Collaborate across teams and projects to help optimise and potentially combine campaigns under one central theme.
• Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
• Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performanceInnovate and implement test-and-learn strategies along with delivering results.
• Deep understanding of payments and corporate Web 3.0 spirits into creative campaign ideas.
• Copywriting and proof-reading campaign-related communications.

Requirements:

• 4+ years of experience in user operations, marketing campaigns.
• Knowledge of user acquisition, lifecycle management and gamification is desirable.
• User insight and modelling skills with strong business acumen.
• Familiarity with popular social media platforms - Telegram, Reddit etc.Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in payments.Fluency in English.
• Be able to work flexible and stretched hours to interact with the payments community.
• Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire

Responsibilities:

• Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines.
• Define the strategy and direction for Binance to grow.
• Drive the implementation and execution of marketing strategies and tactics to achieve key results.
• Develop and manage strategic partnerships.
• Work cross-team to maintain a community-focused direction and find growth opportunities (product, CS, etc).

Requirements:

• Knowledge and interest in the world of cryptocurrency is a must.
• 8+ years of marketing and growth experience in technology, financial services or fintech companies, of which 4+ was focused on a leadership or management role in a marketing/growth function.
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversations, and revenue generation.
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes.
• Strong project management capability and detail orientation.
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies.
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles.
• A collaborative approach to working with stakeholders with a variety of reasoned views and expectations.
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire