Summary
Date Posted: Thursday, January 13, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
The Zamara Group is a diversified financial services business specialising in pensions, medical services, insurance and actuarial solutions. Headquartered in Nairobi, Kenya, the Group has a presence in six countries and a Pan-African ambition. Zamara has a rich heritage in Kenya spanning over 27 years.
Since its inception, the firm has significantly grown in terms of size, client base and range of services. The Group has been at the forefront of industry, influencing the way it works and at the cutting edge of innovation.
Zamara’s higher purpose is to create a financially secure and prosperous society. The Zamara culture is based on the values of Simplicity, Empathy and Trust.

Roles and Responsibilities
The Marketing and Communications Manager will be responsible for leading, managing and supporting numerous strategic marketing and communications projects and initiatives, furthering our external and internal marketing and communications goals, including placing the company as thought leaders on its chosen markets, she/he will coordinate a variety of campaigns and initiatives whilst ensuring optimal implementation, dissemination, and optimization of information.
For now, the suitable candidate will report to the Group CEO and will work closely with the team members in the Marketing & Communications department, as well as the Business Development teams in our various departments. She/ he will champion the content and digital marketing strategies across a range of proactive, reactive, and strategically planned opportunities in digital media, including website and social media.
In more detail, the areas of responsibility include:
• Support the company and the function heads in developing the content and digital marketing strategies for Business Development.
• Support the development of content for marketing collateral, including daily, weekly and monthly internal and external newsletters, publications and social media where appropriate
• Manage the implementation of the company’s content approach across all platforms and ensure that execution is in-line with plans.
• Implement digital marketing approaches, including content management, SEO, mass mailing and social media.
• Develop a web strategy covering Zamara’s website.
• Manage all social media activities on multiple platforms, including managing the digital brand calendar.
• Work on content creation and updating the digital media, website and social media.
• Prepare digital media analytics reports.
• Design and develop creative digital marketing presentations, briefings, etc. that will maximize the company’s brand presence.
• Work on regular internal and external mailings and ensuring timely dissemination.
• Evaluate emerging technologies in digital marketing and provide perspective for adoption where appropriate.
• Monitor the social media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and their adoption.
• Support the company through training on digital and social media management and relevant policies.
• Carry out varied administrative work as necessary.
The role will be based in Nairobi, Kenya, with limited travel within and outside East Africa.

Experience and personal qualities
This role will require a high calibre and experienced marketing and communications professional with the highest levels of ambition and commitment.
The following experience is preferred:
• Degree qualification (preferably in Marketing, Media, Communications or Journalism). Masters qualification (preferably in Communication, Digital Marketing, Media or Journalism) will be an added advantage.
• Proven working experience in content and digital marketing in international organisations or professional services firms.
• Demonstrable experience leading and managing SEO, marketing database, mass mailing, social media or advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Knowledge of SEO and web traffic metrics.
• Working knowledge of HTML and web publishing and constraints.
• Experience in optimizing landing pages and user funnels.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Have an excellent understanding of how to use digital marketing tools and techniques to increase the visibility, profile and reputation of Zamara.
• Good understanding of the Insurance industry is an advantage.
• Experience in developing and managing strong and complex relationships across countries as part of a centralized function and externally with multiple stakeholders.
• Excellent project management skills
• Proficient in the use of IT Systems including Microsoft Office packages.
• Excellent verbal and written communication skills and an ability to communicate clearly with a range of people from diverse backgrounds.
• A minimum of at least five (5) years of relevant work experience.

The following personal qualities are preferred:
• A strategic and creative thinker with proven experience of working on diverse and wide ranging marketing and communications strategies.
• Strong management and leadership skills demonstrated by evidence of leading high performing teams that contribute to organisational objectives.
• The ability to multi-task in a complex and demanding environment.
• The ability to build and maintain highly effective working relationships with a range of people (both internally and externally).
• Strong attention to detail, and excellent time management skills.
• A commitment to teamwork and working in a professional manner.
• Enthusiastic, diplomatic and calm under pressure.
• Ability to develop creative ideas and transform them into practical reality.
• Action-orientated, entrepreneurial and innovative.
• A commitment to Zamara's mission and strong ethical integrity.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
If your career aspirations match this opportunity, please send your CV on LinkedIn on or before 12:00 pm GMT, Tuesday,18 January 2022.
Use the link below to apply.
https://www.linkedin.com/jobs/view/2873126604

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