Summary
Date Posted: Wednesday, February 22, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

Vacancy No. AKHK/MO/BDC/02/23

KEY RESPONSIBILITIES
• Liaise with departments to reach target clients with right message.
• Meet potential customers to explain the hospital products and answering customers' questions and escalating complex issues to the relevant departments as needed.
• Develop in-depth knowledge of the hospital products.
• Prepare cost-benefit analysis for prospective and existing customers to determine the most suitable products.
• Analyze competitors' products to determine trends in the market, threats and opportunities.
• Develop strategies and tactics to get the word out about our products and services and drive qualified traffic to our centres and boost the hospitals reputation.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Build strategic relationships and partner with key corporates, government agencies and vendors.
• Experiment with a variety of organic and paid communication channels like content creation, event management, publicity, social media, copywriting, pay per click campaigns.
• Produce valuable and engaging content for our social media platforms that attracts and converts our target groups.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

REQUIREMENTS
• Bachelor’s degree in Marketing, Communications, Business or any related field.
• Experience in medical field, insurance or pharmaceutical industries.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Proven track record of achieving set targets.
• Strong analytical and problem-solving skills.
• Excellent negotiation and consultative skills.
• Effective communication skills.
• Exceptional customer service skills.
• Ability to work without supervision

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure

Interested candidates are requested to email their application letter and detailed curriculum vitae with position title and vacancy number on the subject line, including names and contacts of three referees, current and expected remuneration to ksm.recruitment@akhskenya.org  on or before 24th February 2023.

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