Summary
Date Posted: Tuesday, July 05, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing Manager
Job purpose
Developing and implementing marketing strategies, including social media, digital, advertising, communications, and creative strategies. Planning and coordinating marketing initiatives; creating brand awareness and positioning the brand. Oversee product development process with the aim of developing products and facilitating business decision making. Management of the iPay Products Portfolio.

Responsibilities
• Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.
• Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.
• Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.
• Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.
• Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.
• Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.
• Coordinate Brand events, campaigns, and meeting logistics.
• Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.
• Growth in market share through increased product uptake Promotion of the brand through product communication development
• Develop and coordinate the implementation of the marketing budget

Operational Responsibilities
• Coordinate brand surveys as well as market intelligence and feedback.
• Coordinate the contracted marketing agencies to ensure effective service delivery.
• Review and submit reports on the implementation of the marketing strategies and work plans.
• Guide the team in the development of marketing and promotional materials.
• Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate marketing strategy.
• Understanding analytics and measuring return on Investment (ROI)

Qualifications
• A Bachelor’s Degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations.
• Certification in Strategic Management and Leadership
• Experience in strategy development & implementation
• 3 years of marketing/product management experience as well as Digital marketing

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
To apply send your CV to recruit@flexi-personnel.com or upload it on our ATS at ats.flexi-personnel.com by 6th JULY 2022.

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