Summary
Date Posted: Wednesday, August 10, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Key Responsibilities:
• Developing and implementing strategic marketing plans and forecasts to achieve Company objectives through the marketing of products that will see the growth of the company across all the touchpoints.
• Monitoring the effectiveness of the various marketing strategies and coming up with the changes as may be needed.
• Position & promote the company’s Diaspora market engagements & growth.
• Manage, oversee and support the company through Influencer marketing and engagements.
• Oversee all online media relations, endorsements and communication, PR and promotional activities selected to support, this includes design, production, and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns.
• Media Relations (In charge of Strategic media partnerships, esp the mainstream media, publicity)
• Design and implementation of the annual marketing calendar.
• Promote the overall growth of the company’s sales generations through positioning & promoting the overall marketing of the company.
• Creating, reviewing and monitoring annual marketing transactions while managing the actual versus the forecasted budget.
• Manage Marketing costs as well as evaluate the return on investment to the business.
• Compiling and submitting of all Marketing reports – weekly; after events; monthly; quarterly and annually; (revolving around leads, influencers, socials, website, merchandise and CSR initiatives
• Ensure excellent company representation through proper and accurate information on all company platforms and designing promotional web landing pages to track effectiveness of other marketing initiatives.
• Managing the Innovation team (Media & Marketing Department) on their daily roles and responsibilities as outlined in their JD’s.
• Conduct performance reviews for the Innovations team quarterly and annually while identifying and evaluating training needs/gaps and offering solutions through training, mentorship and coaching.
• Be part of concept development in relation to the market and sales trends, consumer demographics, preferences and needs.
• Monitoring sales and following through for client feedback and marketing performance.
• Crisis /damage management & control.
• Proactively seeking ways to streamline daily marketing processes and procedures.
• In charge of the Company’s events marketing & partnerships.
• Brand management through setting the standards for the Company’s brand identity and ownership, both internally and externally.
• Coordinate and oversee the data analysis and market research of the business by reviewing the trend analysis and reporting on its impact on the business.
• Company events planning and execution.
• Managing the Company’s Loyalty program for existing clients.
• Performing any other duties, as the Management may deem necessary.

Key Qualification & Experiences:
• Bachelor’s Degree in Sales & Marketing
• Minimum of 5 years’ experience as a Marketing Manager.
• Excellent knowledge of overall business functions (Real estate will be an added advantage). Leadership, analytical & problem-solving skills.
• Extensive and growing knowledge of the real estate market.
• Strong analytical and budget management skills.
• Ability to work with speed, and efficiently while meeting deadlines and observing timelines.
• Advanced computer literacy, including strong proficiency in Microsoft Office, and knowledge of branding and design principles.
• Self-motivated with a positive attitude, and ability to work collaboratively as part of a dynamic, high-performing team, and adapt well under pressure.
• Excellent written and verbal communication skills.
• Strong social media skills, including Facebook, Instagram, YouTube, etc., as well as website design and ability to write web content.
• Strong organizational and multitasking skills.
• Capability of working independently, taking initiative, and being part of a team


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Manager – Real Estate) to vacancies@corporatestaffing.co.ke  before 12th August 2022.

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