Summary
Date Posted: Friday, June 24, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Marketing Manager

Key Responsibilities:
• Plan appropriate advertising channels
• Develop keynote presentations for delivery by the CEO
• Prepare marketing plan inline with Company marketing strategy
• Work alongside the sales team to deliver on business targets
• Develop a marketing strategy to achieve the company sales goals and objectives.
• To ensure that the company Website is easily found by the target audience
• To optimize website structure and content so as to drive relevant traffic to the website.
• They will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
• Execute eCommerce and social media strategies to meet revenue and growth targets.
• He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
• Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.
• The Marketing Manager will be responsible for converting an online visit into online sales
• Play a key role in the strengthening and implementation of the company’s strategy
• Reporting – Provide insightful and periodic campaign reports to support impact of marketing initiatives
• Ensure timely launch of new products and services.
• Website data management and analysis.
• Strategy implementation and monitoring through data analysis and SOI
• Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
• Ensuring that payment options and promotional tabs are configured correctly.
• Monitoring website traffic and customer reviews to gauge responses to site updates.
• Analyzing sales-related data to predict future sales
• Collaborate with the team on improving marketing materials based on insights from the field.
• Always understand the current market trends including competitors and communicate such information to the management team.
• Provide excellent customer service and management to all customers
• Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising

Key Requirements:
• Bachelor’s degree in BBIT, Marketing& Communication or any other Business related field
• At least 3 years experiences in Marketing, brand management or social media marketing in real estate is preferred
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Certification of Good conduct is a must
• Must have a valid Driving license and a car


Work Hours: 8

Experience in Months: 36

Level of Education: Postgraduate Degree

Job application procedure

Send your application to jobs@corporatestaffing.co.ke 


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