Summary
Date Posted: Wednesday, June 29, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Job Summary
To plan, manage and monitor the implementation of marketing management activities and processes in order to deliver on approved operational plans in an effective and efficient manner.
Job Description
Marketing Manager
Overall Job Purpose:
This role is responsible for developing, implementing, and executing strategic marketing plans and programs to meet the brand and business objectives.
The role holder will drive an effective integrated campaign management and measurement delivering on set brand and commercial key performance indicators (KPIs).
They will manage the day-to-day relationship with key marketing agencies (creative, media, experiential etc) and ensure optimal output in line with the agreed Service Level Agreements.
The role holder will set budgets for marketing programs and campaigns ensuring optimal investment across different customer touchpoints while driving consistent messaging.
They will provide relevant marketing insight and input in cross-functional business project teams.

Main accountabilities and approximate time split.
Design and Implementation of Marketing Strategies - 40%
• Participate in the development of Go-To- Market (GTM) plans aligned to overall MCR strategy as well as brand and business objectives
• Engage with the Business Units and obtain relevant information to input into the GTM design
• Gather necessary insights regarding target markets and utilise the information to enhance the business strategies or influence decisions and opportunities
• In collaboration with the MCR Communications team, drive integrated marketing planning including internal and external communication
• Continuously review the marketing plans to ensure a relevant fit with current business strategy
• Plan tactics, in terms of timing, and organise resources to be engaged in accordance with the GTM roll out plans
• Manage efficient employment of financial and human resources with emphasis on maximising Return on Marketing Investment (ROMI) principles as dictated by the company strategy
• Commission market research / assessment with the objective to identify marketing opportunities and constraints, influence product development and evaluate effectiveness of marketing strategies
• Present research findings to Business Units and other key stakeholders responsible for executing on business strategy
• Manage effective marketing governance and related operational risks through mapping the marketing process in consultation with the Business Unit
• Influence development of compelling creative to bring the brand purpose and proof-points to life
• Manage the digital marketing activation on all campaigns and programs
• Follow the day-to-day processes in MCR Kenya.
Integrated Campaign Management and Measurement – 20%
• Support and manage an efficient traffic function to inform marketing execution resourcing and or scheduling requirements to ensure timely delivery of campaigns
• Participate in all campaign projects affecting the relevant BU’s and drive activity through from brief to final output, working with internal clients and 3rd party agencies
• Drive process, governance, budgets, ensuring requirements are met, and monitor project finances
• In collaboration with the BU’s, build clear measurable targets into campaign plans, and ensures detailed, accurate reporting
• Jointly with product managers, own and track the delivery of set brand and business KPIs.
Channel Marketing Support – 15%
• Work with media and PR agencies in identification of appropriate marketing channels to drive initiatives and ensure efficient and optimal media mix and buy
• Ensure consistent brand messaging across all owned and paid media channels
• Partner with the relevant Business Heads and Managers to provide appropriate advice on marketing activities that will best suit their business strategy
• Collaborate with the MCR team for successful execution of channel marketing programs and activations to raise awareness and/or generate leads.
Team Development - 10%
• Share best practice and learning with colleagues and seek continuous improvement opportunities, maintaining a thorough understanding of relevant, up-to-date technical knowledge.
• Work with business teams to develop a better understanding of the business divisions and their priorities
• Act as an advocate and role model in embedding Absa Group attitudes, values, and behaviours
• Work collaboratively with colleagues to help create a highly effective function, demonstrating ‘one team’ behaviours and fostering a positive working environment
• Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function
• Provide learning opportunities for junior colleagues with a view to grooming future leaders within the bank.

Technical Skills:
• A Bachelor’s Degree in Marketing, Communications, or related field
• A Master’s Degree will be an added advantage
• Accreditation from relevant professional associations will be an added advantage
• Digital marketing proficiency

Competencies:
• Deep understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies, and methodologies in marketing
• Ability to adapt to suit to changing business environment
• Customer obsessed at the core
• Third party agency management
• Leading and supervising
• Negotiation Skills
• Relating and networking
• Planning and organizing
• Business Acumen
• Results orientation
• Stakeholder engagement
Expertise and Experience:
• Minimum 6 years experience in marketing environment with at least 2 years in a middle management role either as a specialist or managing a team
• Extensive experience with third party agencies (Creative agency, Media agency, Digital and PR agencies)
• Project management
****Application Deadline – 1st July 2022****
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Work Hours: 8

Experience in Months: 72

Level of Education: Bachelor Degree

Job application procedure
Click here to apply

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