Summary
Date Posted: Monday, March 14, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Manager Brand Activations (Assets and Sponsorships)

Description
We are pleased to announce the following vacancy for Manager – Brand Activations, Assets and Sponsorships in the Brand Activations, Assets & Sponsorship Department within Consumer Business Unit. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Detailed Description
Reporting to the Chapter Lead – Brand Activations, Assets and Sponsorships The position holder will accelerate and protect Safaricom’s brand equity amongst our core by enhancing long term consumer engagement and connections with the brand through targeted brand and segment assets.

Responsibilities
• Develop robust brand and segment asset strategies based on customer insights that will deliver enhance consumer connections and drive brand affinity and perceptions among targeted segment
• Implement asset engagements as per approved brand asset and sponsorship strategy aligned to Mission delivery
• Working with the relevant tribes and COEs to develop relevant communication, media support, drive brand consideration through activating relevant products and services through the assets and sponsorship.
• Briefing and managing various 3rd party suppliers and stakeholders involved in the delivery of the brand asset including activations and event management agencies.
• Working with corporate communications department, ensure ample publicity and media coverage is obtained for all assets in order to scale impact and amplify engagements beyond on ground activity/event
• Support brand communications teams to develop robust and relevant communication material that will resonate and speak to the targeted consumer segment, and ensure high awareness of asset engagement
• Work to deliberately create digital engagements that enhance consumer experiences and position Safaricom as a digital lifestyle provider
• Developing robust and accurate annual budgets that provide a clear picture of the end to end engagement costs of developing and executing the segment assets
• Develop clear and simple executive briefs for senior management to ensure top level support for asset initiatives
• Develop activations plans that leverage asset platforms to drive relevant products and services that will enhance Safaricom’s value perception and grow market and wallet share
• Working with events team, drive high quality engagements for all asset events and ensure high quality of delivery and inclusivity within execution
• Working closely with security and Occupational Safety and Health teams, work to identify all risks present in execution of asset initiatives and obtaining relevant mitigations before execution
• Provide consistent operational and strategic reports to internal stakeholders that will add value to projects and ensure consistent improvement in delivery

Qualifications
• Must have technical / professional qualifications:
• Minimum Bachelor’s Degree
• Experience in experiential marketing
• Experience developing and executing marketing concepts, policies & practices
• Excellent communications skills – Both verbal and non-verbal
• Previous experience in event marketing and activations
• Wide degree of creativity and latitude
• Excellent attention to detail
• Minimum 4 years’ experience in experiential marketing and/or event management

Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

Job application procedure
Use the link(s) below to apply on company website.
• Manager Brand Activations (Assets and Sponsorships) 

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