JOB PURPOSE

• The role is responsible for all aspects of digital marketing and fundraising operations. This will include planning, implementing, and monitoring our digital marketing campaigns and activities across all digital networks and working globally to scale to ensure successful campaigns and digital activities.  Success will be determined through the achievement of acquisitions of primarily Child Sponsorship, Childhood Rescue, and other fundraising initiatives.
• The role will help grow our brand’s influence while also increasing brand loyalty and awareness, while acting as an advocate for digital best practices globally. 
• The role is a key contributor toward increasing global digital acquisition, which is our most important revenue channel for growth, and revenue conversion by at least 40% in the next 2 years; impacting $100M annual revenue.

MAJOR RESPONSIBILITIES

• Develop digital campaign strategies that both feed into existing global campaigns (to provide impactful and highly successful end-to-end digital campaign executions) as well as stand-alone digital campaigns and assets that drive acquisitions and activities through the marketing funnel.
• In conjunction with Digital Director, develop, monitor and optimize campaign budgets.
• Develop and execute effective global ways of working that result in highly collaborative and trusting global relationships typified by strong engagement, collaboration and buy-in.
• Ensure that key metrics are defined and reporting processes put in-place to ensure the capture, monitor and reporting digital campaign and activity results, leading to the capture of meaningful learnings and insights for integration into future activities.
• Provide digital thought leadership across all stakeholders and upskill staff with digital learnings and best practice.
• Application of digital thought leadership across innovation sprints; putting together hypothesis and solid business cases to create innovative programs aimed at creating acquisition and fundraising results.
• Work with research and agency partners to develop audience / media / activity models which provide the means to target the most addressable audiences through the most impactful media with the most relevant engagement methods that lead to fundraising outcomes.
• Provide best-in-class digital input into activities across the Partnership to ensure digital practices and innovations are integrated for the best fundraising return. This is inclusive of activities such as product positioning, global appeals and innovations such as Follow Your Donation, Virtual Field Visits and ongoing paid social media activities.

KNOWLEDGE, SKILLS & ABILITIES:

• Bachelor’s degree or equivalent in Marketing, Digital Marketing, Marketing Strategy or closely related field.
• 5-10 years in marketing, fundraising or related role with demonstrable success in achieving growth in digital channel acquisition/fundraising and developing mutually value-added partnerships.
• Experience creating and executing digital strategies, especially in contexts with multiple customer types, product types and stakeholders.
• Strategic digital marketing thinker, able to guide, edit and develop clear, brief and compelling written and visual communications. Able to synthesize complex concepts for a wide variety of audiences.
• Exceptional relationship and influencing skills, able to win the confidence of a broad range of different stakeholders including leaders from a variety of cultural and professional backgrounds, and engaging with high-performing virtual global teams.
• Experience leading / executing change in a complex environment.
• Native level or highly proficient professional level English

Preferred:

• Minimum 3 years of experience achieving results in a marketing function within a World Vision Support office and / or minimum 5 years of experience with significant digital impact within a marketing function.
• Strong success record developing strategic and tactical communications plans.
• Solid understanding of international development and empathy for people dealing with poverty or oppression.

Work Environment/Travel:

• The position requires ability and willingness to travel domestically and internationally up to 20% of the time (post pandemic).

Key Responsibilities:

• This role will report to the AMS Project Manager, and provide technical support  to,  to prepare and generate reporting information and package/present the reporting information in a manner that meets various GIA stakeholder needs s, focusing on executive and senior management of the Partnership and Global Internal Audit.
• The role will involve timely preparation and extraction of audit and other related data from GIA’s Audit Management Software (AMS) and mainly using Power BI   (as well as  other data visualization tools) to develop, maintain and use data analysis models to generate reporting information on  GIA’s key performance indicators, for Executive Reporting.
• The role will be critical in providing support to GIA’s Business Analyst as well as the AMS Project Manager, to prepare high quality executive reports (ARC and Partnership Reports). Further the role will provide support to the GIA Operations Team in reviewing, assessing and coordinating the data quality and integrity process.
• In relation to the AMS, the role will provide technical support and guidance to GIA’s Teams and business owners to ensure optimal use of the AMS.  This includes configuration of settings, maintaining user access, troubleshooting etc. This position will collaborate with the AMS Vendor and WV users in rolling out changes and upgrades to the AMS  system from time to time.

Key Responsibilities:

Data Management and Analytics

• Maintain and ensure that the AMS data structure is kept and updated accordingly to GIA/WVI needs.
• Maintain periodic AMS database back-up for all projects and ensure off-site store.
• Analyse audit performance using analytical tools for Executive Reporting (ARC, Partnership Leaders) and GIA decision making.
• Ensure data quality and accuracy by producing MK reports on various audit indicators and data integrity
• Coordinate with the GIA Business Analyst the development of new reporting capabilities to our executive leaders; this includes development of new metrics using data analysis tools.

Audit Management Software (AMS) Maintenance

• Co-odinate with the AMS vendor and WV users (regional teams and GIA leadership) to roll out software updates, and changes in the AMS as may be required from time to time.
• Identify, diagnose and fix bugs, errors and glitches in the AMS system
• Design, test and implement configuration changes; if needed liaise with vendor for feedback/support.
• Set up, test and maintain audit program and global report templates in the system

AMS Service and Technical Support

• Develop, maintain and improve support process, and monitors performance of support teams in the regions.
• Coordinate with the AMS Support Team (currently 14 staff in 7 regions) the implementation of changes to the system, and ensure timely resolution of all support requests.
• Ensure that AMS user lists are current and updated to avoid any data breach
• Ongoing capacity building of the support team (The AMS  Ambassadors)
• Resolve data extract requests and other inquiries from external clients, with the business analyst guaranteeing information policy application.
• Facilitate regular training, and develop and maintain user manuals and guidance for Business users (external users).
• Guarantee AMS licenses are procured/cancelled in a timely manner both at GC and Regional levels
• Ensure accurate cost allocation, support GIA Audit Coordinator purchasing and processing of f licence invoices
• Coordinate and provide logistical support to the AMS Project Manager for GIA team trainings
• Other responsibilities as may be delegated from time to time by other members of the GIA Ops Team

Knowledge, Skills and Abilities:

• Proven knowledge and experience in data analytics
• Minimum of two years’ of data management experience (reporting, monitoring and/or analysis)
• Analytical, diagnostic skills – effective in undertaking gap analysis & research skills 2 to 3 years on project coordination or implementation
• Effective participant in a team environment with diplomacy and tact
• Ability to engage in a multi-cultural setting with cross-cultural working experience
• Bachelor’s degree in business, engineering, or data science related fields
• Effective in written and verbal communication in English
• Ability and willingness to travel internationally and domestic up to 10% of the time.   ​
• Excellent interpersonal skills, including listening, networking, and relationship building.

Preferred:

• Proven experience in Off the shelf software roll out
• Certification in data analysis and/or data visualization, preferable Power BI
• Knowledge of Industry Audit Management Software
• Acquainted with software Support Platforms (SMAX preferable)
• Adeptness on MS Office package (Excel and Power point a must)
• Working proficiency in French and/or Spanish an added advantage
• Excellent communication skills
• Good planning and organizing skills
• Proven team-building and interpersonal skills
• Attention to detail and thoroughness, with ability to maintain confidentiality