Vacancy title:
Head of Marketing

Jobs at:
Visa CEMEA

Deadline of this Job:
7th March 2018

Duty Station:
Kenya

JOB DETAILS:
Post: Head of Marketing SSA-132856

Common Purpose, Uncommon Opportunity. Everyone at visa works with one goal in mind making sure that Visa is the best way to pay and be paid; for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. visa‘s sponsorships, including the Olympics and FIFAT" Wand Cup, celebrate team working diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, visa offers an uncommon opportunity to build a strong, thriving career. visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how visa is everywhere you want to be.

Role Summary

• To manage, prioritize, coordinate and implement Marketing resources, plans, programs and initiatives to the South African, WBSI African and SOUTH East African markets, working closely with the geographical GM and Country managers, Sales, Product, Acceptance, and Corp Communications Country teams, as well as with the Singapore and San Francisco based Regional and Global Marketing teams. Establish, develop and maintain strong, collaborative working relationships across the spectrum of stakeholders
• To lead sub regional marketing plans and budget requirements, and be accountable for the implementation and ongoing revisions to plan, in consultation with Marketing and business stakeholders
• To effectively manage and implement Visa Marketing initiatives at market level that support the achievement of overall business, product and marketing objectives, and most directly help drive profit and revenue objectives

Dimensions:

• Staff 5 direct reports, with overall responsibility for the Marketing Team, as well as tor managing local agency and vendor relationships
• Financials: Budget responsibility

Job Description
Principle Responsibilities / Key Result Areas

• To manage the qualification and quantification of country level marketing investments. ensuring full assessment and prioritization of country marketing strategies, plans and implementations against business and marketing objectives
• To develop specific country level marketing strategies and implementations that address the prioritized mantel opportunities and needs and to ensure business case assessments and measurements or results
• Develop, coordinate and implement strategic marketing and communication plans designed to meet client and market requirements
• Manage the allocated budgets for the sub-region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies
• Assist with the identification and analysis of card payment trends, market opportunities. cardholder behavior, and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction
• Take responsibility for market research activity within the sub-region, and suggest new market research projects to provide information for the development and enhancement of marketing programs
• Continually monitor existing and potential competitor marketing activities to identity new opportunities or highlight potential causes for business concern. Feedback and update all stall as appropriate and recommend strategies and solutions
• Establish strong partnerships with internal teams to assist in the delivery of campaigns within the sub-region, that add value to visa cardholder offerings and create profitable business opportunities
• Work collaboratively with Global and regional marketing team, and in support of country and product/ acceptance teams

• Oversee the implementation of the sub-regional marketing plans To ensure effective delivery or the agreed marketing initiatives And effective implementation or the sub regional marketing Plans to ensure effective delivery to the agreed Marketing initiatives And effective implementation of the sub regional marketing Plans
• Consolidate and validate budget requirements for the Marketing function in the sub-region
• Ensure all local marketing activities are developed and Assessed using MROI measures
• Contribute to the identification of new market opportunities that Will increase services to Banks, merchants and cardholders And increase the value to the visa brand
• Deliver a comprehensive plan for all marketing support &. Communications activity in line with the overall marketing plan
•  Actively support global brand and sponsorship strategies by Ensuring all campaigns comply with the visa brand strategy, Proposition and positioning as well as visual and verbal Guidelines
• Effectively manage all stakeholders responsible for the Successful implementation of campaign. Including agencies, Suppliers, merchants. Clients and others as appropriate
• Ensure Global Marketing policies and procedures are adhered To, and identity areas where these policies and procedures Need local adaptation
• Share best practice and successful programs with clients and Other visa teams
• Negotiate and secure contracts with all external suppliers For potential marketing and cardholder UITBFS and Programs
• Act as the Visa brand guardian and ensure all communications Comply with regional and global brand policies, regulations and guidelines
•  Ensure key stakeholders are fully informed to all campaign activities, and approval processes followed rigorously

Manage marketing agency relationships

• Manage relationships with the creative and media agencies And third party suppliers, and manage their activities To participate in Visa marketing activities negotiating the Financial terms of their participation and where possible Ensure joint contributions
• Provide professional marketing advice and consultancy to Member banks on a planned, ad hoc and spontaneous basis Covering both strategic and tactical marketing activity aspects
• Co-ordinate periodic strategic marketing forums with in Sub-region as appropriate Localization of global/regional campaign activity
• Cost effectively adapt and/or help develop global/regional Campaigns to address local market opportunities or needs Ensure relevance and to be effectively within specific market
• Management of visa local sponsorship properties
• Implementation of Global Olympics and FIFA sponsorship Activations in line with best practices
• Develop and implement local sponsorship strategies and Plans reflect the needs of local markets
• Support the activation of global sponsorship initiatives across Countries.
• Initiate and develop local sponsorship activation campaigns That address key market opportunities or needs
• Coordinate the management of sponsorship hospitality Packages at market level

Key Competencies

• Leadership Skills
• Influencing skills
• Superior negotiation skills leaning to timely and acceptable Resolutions
• Client relationship and management skills
• Solid interpersonal skills and working with functional Teams
• Exceptional verbal and written communication skills
• Development and preparation of executive level briefs
• Self-directed and motivated
• Able to work with little management oversight
• Strategic management and creative thinking
• Analytical in thought processes

Required experience

•  Education: Bachelors or business/marketing related field With marketing foundation

Skills – Professional/Technical/Business

• Significant experience in marketing with a brand management And brand communications bias
• Demonstrated track record in the management of external Agencies and the development of through line campaign Materials
• International marketing experience essential. Ideally in Consumer card sector
• Expert knowledge, skills and demonstrated track record Across a range of functions including brand, Planning, Marketing analytics. Performance management
• Strategic and innovative thinker with commercial acumen also Capable of strong execution
• Retail banking/financial service sector or card acquiring Business experience
• Knowledge and understanding of banking operation and/or Payment schemes, including products& services, Business system and processes
• Strong communication interpersonal and collaboration skills
• Strong self-management skills including demonstrable drive And energy
• Sales experience and proven negotiation skills
• Project management skills
• Analytical skills and ability to understand and use quantitative Models e.g. business case development, data analytical Econometric modeling, forecasting, etc.
• Demonstrated ability to work in matrix organizations with Global brand –must be a consummate team player
• Multicultural sensitivity and interpersonal relationship management, including; ability to work effectively with Colleagues and internal/external stakeholders
• Candidate must have the ability and willingness to travel frequently

Preferred Experience

• Preferred Education: Graduate School/MBA
• Preferred Years’ Experience: Around 15 years total work Experience, preferably in retail balancing/financial services Sector or consumer card business in marketing/Sales, and Preferably, a stint in General management

Preferred Skills – Professional/Technical/ Business

• Consultancy and Project management skills
• Prior experience tearing meetings and effectively delivering Presentations to large industry audiences
• Experience with strategic planning, creative thinking and Solution development
• Excellent time management skills and ability to achieve goals With minimal management oversight
• Demonstrated organizational skills
• Collaborative skills as a team player in matrix environment, And analytical rigor and skills both a must

Job application procedure

Email to: mnenkov@visa.com
Closing Date: 7 March 2018