Vacancy title:
Head of Digital Marketing - Hospitality
Jobs at:
Superior HomesDeadline of this Job:
04 October 2022
Summary
Date Posted: Thursday, September 29, 2022 , Base Salary: Not Disclosed
JOB DETAILS:
• The Hospitality Marketing Lead will be responsible for planning and managing all marketing aspects of the hospitality arm of the business. He/She will also be responsible for the business development of their assigned products.
Responsibilities:
• Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
• Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
• Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
• Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
• Website Management: Review the website weekly and make changes as and when required.
• Have an understanding of SEO.
• Must be able to create packages and offers to attract the retail market.
• Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
• Grow our partnerships with travel agents.
• Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
• Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
• Rolling out marketing plans and product campaigns.
• Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
• Conducting social media audits to ensure best practices are being used.
• Respond to all issues with prompt attention.
• Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
• Performing administrative tasks to ensure the functionality of marketing activities.
• Updating databases, spreadsheets, and inventory lists.
• Preparing promotional presentations and organizing promotional events.
• Building strong relationships with customers.
Requirements:
• An undergraduate degree
• 3 years’ experience in marketing, hospitality industry
• Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize
• Conversant with OTAs
• Entrepreneurial spirit with demonstrated creativity & innovation in business
• Ability to learn quickly and manage workload in a demanding environment
• Experience with Microsoft Office (Word, Excel, PowerPoint)
• Outstanding communication skills with a strong attention to detail
Work Hours: 8
Experience in Months: 36
Level of Education: Bachelor Degree
Job application procedure
• Interested and qualified? Click here to apply
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