Summary
Date Posted: Wednesday, March 16, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
About the Role
The aim of the role is to develop visual creative communication and concepts, to communicate ideas that inspire, inform, and captivate audiences.
The ideal candidate should be a highly creative person with the ability to translate technical content into visual brand and product communication; and should have a flair for digital marketing.
The post holder will meet the communications and marketing policies and procedures, strategy, organizational values and guidelines of Practical Action, while adhering to the standards of conduct outlined in the Practical Action Code of Conduct and associated policies.

The post-holder will be expected to:
• Develop creative design art work for print, digital, social platforms and all round BCC campaigns based on the creative brief.
• Conceptualise and design corporate and programme promotional materials using the Practical Action brand guidebook.
• Contribute unique creative ideas for all communications activities to effectively engage our different target audiences.
• Actively research on the latest trends to ensure top creativity in executing the design jobs.
• Assisting with monitoring branding guidelines and ensure proper use across all mediums.
• Social media listening, research and engagement to create visual content that is current and real-time.
• Implement online marketing campaigns on all social and digital media platforms.
• Track growth and maintain analytics reports to provide up-to-date information.
• Supporting all marketing initiatives to ensure that images, messages and final visuals appropriately contribute to brand identity.
• Support and promote the standards outlined in the code of conduct and associated policies to the team, partner organizations and beneficiaries, and be committed to providing a safe working environment.
• Contribute to the development of communications and marketing plans and reporting against it.
To be successful in the role, you will have an educational background in graphic design and demonstrated proficiency in the use of the Adobe Creative Suite for graphic design and illustration. Qualifications in digital marketing are an added advantage. Ability to multi task, work under pressure and to meet tight deadlines, responsive to external requests and strong team player with excellent command of the English language are essential. Exposure in creative designs and motion graphics in a marketing agency, skills in creating GIFs and video content and videography and/or web design skills is desirable.


Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure
Interested applicants should submit their cover letters and an updated one (1) page CV with 3 referees listed and an original portfolio i.e. a collection of completed designs that demonstrate an artist’s / designer’s styles and abilities via email to: recruitment@practicalaction.or.ke  not later than 31st March 2022 indicating ‘Graphic and Digital Assistant’

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