Summary
Date Posted: Thursday, June 06 2024, Base Salary: Not Disclosed

JOB DETAILS:
Founded in 2020, Nathan Digital is a premiere software company in Dubai additionally based in six countries around the world. We provide a radical shift for businesses looking to elevate their operations. We achieve this by creating software suites and state-of-the-art technology that helps these enterprises discover detailed and personalized insights and si...

Salary RangeKSh 50,000 - KSh 100,000/month

Job Description
As a Google Ads Specialist, your primary responsibility is to develop and execute effective Google Ads campaigns to drive traffic, generate leads, and increase conversions for our clients. You will collaborate closely with the sales and marketing team to understand their goals, target audience, and budgetary constraints to create tailored advertising strategies.

Responsibilities
• Campaign Management - Plan, execute, and optimize Google Ads campaigns across various platforms such as Google Search, Display Network, Shopping, and Video to achieve client objectives.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for ad targeting and optimization.
• Ad Creation and Testing: Create compelling ad copy and visuals that resonate with the target audience. Conduct A/B testing to refine ad creatives for improved performance.
• Bid Management: Monitor and adjust bidding strategies to maximize campaign ROI and achieve desired outcomes within allocated budgets.
• Audience Targeting: Utilize audience targeting features to reach specific demographics, interests, and behaviors effectively.
• Ad Extensions: Implement various ad extensions (sitelinks, callouts, structured snippets, etc.) to enhance ad visibility and engagement.
• Tracking and Analysis: Set up tracking mechanisms such as conversion tracking, Google Analytics integration, and other relevant tools to measure campaign performance accurately.
• Performance Reporting: Generate regular reports on campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA). Provide actionable insights and recommendations for optimization.
• Optimization: Continuously analyze campaign data to identify trends, opportunities, and areas for improvement. Implement optimization strategies to enhance campaign performance and achieve client goals.
• Stay Updated: Stay abreast of industry trends, best practices, and algorithm updates to ensure the adoption of the latest techniques and strategies in Google Ads management.

Requirements:
• Proven experience in managing Google Ads campaigns with a track record of driving positive results.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and best practices.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and collaboration skills to liaise with clients, team members, and stakeholders effectively.
• Google Ads certifications (e.g., Google Ads Search Certification, Google Ads Display Certification) preferred.
• Proficiency in Google Analytics and other relevant digital marketing tools.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities and client needs.
• Creative thinking and problem-solving abilities to develop innovative advertising strategies.
• Experience with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus



Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified candidates should forward their CV to: clara@nathanhr.com using the position as subject of email.


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