Vacancy title:
Go To Market Manager

Jobs at:

Deadline of this Job:

11^th May 2022

Duty Station:

Summary
Date Posted: Thursday, April 28, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group An analysis by well-known branding agency Interbrand in 2015 valued the Bayer brand at €6.3 billion. A growing and aging world population requires an adequate supply of food and improved medical care. Our research and development activities are therefore focused on improving people’s quality of life by preventing, alleviating and treating diseases. At the same time, we are making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials. Our understanding of the biochemical processes in living organisms helps us address these demanding challenges. Our goal is to achieve and maintain leadership positions in our markets. In this way we create value for our customers, stockholders and employees, at the same time strengthening the company’s earning power. We are committed to operating sustainably and addressing our social and ethical responsibilities. We also respect the interests of all our stakeholders. Employees with a passion for innovation enjoy excellent development opportunities at Bayer. Bayer’s mission: Science For A Better Life Exclusive Focus on the Life Science Businesses Following the stock market flotation of Covestro, we reorganized the Bayer Group effective January 1, 2016, and are now focusing on our Life Science activities. These businesses hold leading positions in innovation-driven, rapidly growing markets. Together, the Life Science businesses make up a strong, attractive and balanced portfolio that is resistant to fluctuations in demand and to potential risks. Our operations are managed in three divisions - Pharmaceuticals, Consumer Health and Crop Science - and the Animal Health business unit, which are also reporting segments.

Role purpose
• Responsible for developing and implementing the EAF Maize Go-To-Market (GtM) strategies and campaigns (as core crop) for channel segments and key farmers with the view to achieving sustainable profitability and market share consistent with the KPI’s, by satisfying current and future customer needs through tailored solutions.
• Enable EAF to execute effectively on the Maize GtM strategies.

Key responsibilities and tasks
• Develop & implement short-, mid- and long-term integrated Go to Market (GtM) strategies and campaigns for Maize, adapting global and smallholder crop strategies to EAF customer segment needs and requirements.
• Ensure that GtM strategies are effectively implemented through tactical marketing plans across EAF based on customer segmentation
• Define product/solution needs to achieve strategies and collaborate with regional crop teams to ensure availability of such products/solutions for maize/crop rotation systems
• Develop value proposition of products and tailored solutions based on collaboration with Market Development, Breeding, Field Solutions and Sales organizations
• Manage and co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth in EAF
• Define tailored solutions and translate into GtM strategies and marketing campaigns.
• Act as the key maize customer marketing contact for EAF ensuring effective implementation of GtM strategy
• Analyze maize market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers, including partners in the food value chain.
• Collaborate with business intelligence and customer engagement team to generate necessary customer insight to develop customer centric GtM strategies and aligned campaigns
• Effectively evaluate the crop business potential in EAF and allocate GtM resources accordingly for efficient Campaign definition and execution
• Lead, prepare and manage EAF maize crop team.
• Ensure dedicated involvement of interfaces in developing tailored solutions on a needed basis (Digital, FS, RS, MD, etc.)
• Support efficient implementation of key Stewardship measures as part of the tailored crop solution.
• Contribute to talent development in EAF by developing relevant competencies through continuous feedback and mentorship
• Collaborate with internal and external partners across EAF to ensure the development and effective implementation of EAF GtM strategies
• Collaborate with customer centric and ‘on the ground’ Maize Customer Marketing Team in EAF and place customer needs, value proposition and practical implementation central to all decision making

Experience, Skills and Qualifications
• Degree in Agronomy and/or Business Administration.
• Minimum 5 years’ experience in Marketing, Strategic planning and/or Sales.
• Solid knowledge of agricultural systems and farm agronomy with relevance to EAF.
• Ability to develop and integrate grower segment insights/needs into innovative GtM strategies to expand customer base and grow the business
• Ability to utilize complex data points to understand market trends and anticipate future requirements.
• Ability to develop/execute differentiating strategies based on compelling and novel solutions for customer needs.
• Ability to develop and implement successful strategic business plans aligned to customer needs within the agricultural sector
• Ability to develop, foster and utilize a broad base of networks at all levels of the organization and across geographies and integration to strategic needs.
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to collaborate/communicate with and develop internal and external partnerships
• Lead and develop talent

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified? Go to Bayer East Africa on bayerza.secure.force.com to apply

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