Summary
Date Posted: Friday, May 27, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Digital Research Analyst

The jobholder’s role will further include the following:
• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Using data and numbers to respond to client questions on our Reach and Target Audiences across our Platforms.
• Identifying Revenue Opportunities, supported by data.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing and recommending digital campaigns and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends and regularly sharing the same.
• Communicating and presenting to colleagues, senior managers, and clients on various digital trends and opportunities for the brands.

Academic and professional Experience
• Bachelors degree in marketing/data analysis or a related field.
• A diploma in data analysis/marketing will be an added advantage for those with a different degree certification.
• Experience with analytical and reporting tools, including Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.
code HRD/DRA/5/ 2022

Job Experience: No Requirements

Work Hours: 8

Level of Education: Bachelor Degree

Job application procedure
If you find this a good challenge and you qualify, please send your application and CV to recruitment@royalmedia.co.ke . Quote the code...
The closing date will be Friday June 3 2022 at 5pm. Please note only shortlisted candidates will be contacted.

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