Summary
Date Posted: Thursday, June 15 2023, Base Salary: Not Disclosed

JOB DETAILS:

Job Summary
The role is responsible for growing and managing our online presence in order to increase brand awareness and enhance the marketing efforts.

Digital Marketing Specialist
Qualifications
• Bachelor’s degree in Marketing, Communications, or related field.
• Certifications such as Google Analytics, Google AdWords, Facebook Blueprint, YouTube Certification, Hub Spot or other digital marketing certifications are highly desirable
Experience
• 5 years of experience as a Digital Marketing Executive or similar role using digital marketing to support customer acquisition and retention.
• Management of social media channels to foster brand affinity, quality engagement and growth
• Experience of working with external vendors to deliver results

Competencies
Technical Competencies
• Understanding and knowledge of marketing and communication processes and procedures
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other digital media platforms
• Understanding of SEO and web traffic metrics
• Experience in audience and buyer persona research
• Good understanding of digital media performance metrics
• Familiarity with web design and publishing tools (CMS)
• Advertising agency background is useful
• Good understanding of insurance market is desired
• Crisis management skills
• Ability to manage social media presence while ensuring high levels of web traffic and customer engagement

Core Competencies
• Adhering to principles and values
• Delivering results and meeting customer expectations
• Following instructions and procedures
• Coping with pressures and setbacks
• Relating and Networking
• Analyzing
• Working with people
• Applying expertise and technology
• Learning and researching
• Presenting and communicating information
• Achieving individual work goals and objective

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

If you meet the above requirements, you are encouraged to forward your application and updated CV to vacancies@heritage.co.ke  by 23rd June, 2023. Clearly state the job title on the subject heading.
Heritage is an equal opportunity employer and actively encourages diversity.

Please note that only shortlisted candidates will be contacted.

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