Summary
Date Posted: Tuesday, January 18, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Summary of Position:
The position is responsible for concepting and building a number of varied digital programs, including PPC campaigns, SEO strategies, social program and email marketing/inbound programs, from client discovery through optimization and reporting. This includes overseeing existing campaigns and making recommendations on how to optimize them via trend analysis and data-driven decision making. The identified resource will also write and proofread engaging ad copy, make creative suggestions for ad templates, and prepare and present status reports to clients.
This is a strategic role that requires a proactive, digital-oriented marketer who is highly organized and articulate.

Duties and Responsibilities
• Content Creation and Publishing (blogging, webinars, paid advertising, social media updates etc).
• Manage the day-to-day execution of digital marketing programs, including SEO, PPC and social media campaigns
• Drive organic search strategy and execution aligned to clients’ paid search strategies.
• Blog audits and continuous analysis of digital development and insights of campaign activity
• End-to-end ownership of multichannel, paid media campaigns
• Act as the strategic and executional lead through implementation process
• Track and monitor communication programs and their effectiveness to identify latest trends
• Building advertising funnels and be able to direct our design/development team on building landing pages for your campaigns
• Evaluate remarketing strategies as well as all acquisition channels
• Supporting the BDM, by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital trends and tech
• Generate leads to grow corporate business and penetrate new markets.
• Supporting account and partnership teams by arming them with regularly updated consumer insights and learnings
• Have basic to advanced UX/UI skills, and working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life
• Overall responsibility for brand management and corporate identity
• Provide transparency of campaign effectiveness and marketing activities by monitoring and measuring Marketing ROI to the Business Development Manager.
• Analysing potential strategic partner relationships for company marketing. Maintain and update customer databases

Skills and Abilities
• Ideal candidate must have strong experience with web analytics: developing reports, sharing dashboards, and communicating the story around overall performance
• Strategic and creative thinking – always focusing on innovative, but measurable client solutions
• Adaptable team members who can manage multiple client accounts and internal teams
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Strong work ethic defined by quality first client work and attitude
• Ability to work with both senior leadership and junior level staff on project work
• Entrepreneurial and problem-solving spirit
• Ability to and experience with, working across teams and departments within an agency setting.
• Manage relationships with clients by engaging on a regular basis by delivering great business outcomes.
• Ability to nurture and retain client relationships
• Strong problem-solving skills
• Experience working with financial data and budgets
• Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations to solve client challenges
• Ability to present information clearly and concisely and respond to questions from internal team and external client stakeholders, including senior executive team
• Must be organized and comfortable working on tight deadlines

Qualifications
• 2+ years’ experience in digital marketing, specifically with agency experience, but fresh graduates with keen interest in digital marketing and strong combination of other qualifications and skills will be considered
• Proven results with planning, execution and optimization of SEO, social and direct marketing programs and initiatives.
• Expert understanding of Google AdWords, Google Analytics and CMS toolsStrong level of SEO knowledge
• Experience working with UX/UI
• Experience in developing and managing social media programs, including developing ad copy and managing paid social programs

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Use the link below to apply.
https://www.linkedin.com/jobs/view/2883716652/ 

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