Summary
Date Posted: Thursday, July 21, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Our client, a research and training organization is looking for a savvy candidate who is willing to learn and grow to join our marketing team as a Digital Marketing Officer.

Duties and Responsibilities:
• Update and maintain events in backlinking websites.
• Update, maintain and optimize our website’s content.
• Plan and execute all digital marketing, including SEO, social media and paid advertising campaigns.
• Design and maintain our social media presence.
• Monitor and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and establish new growth strategies.
• Strong analytical skills to interpret and utilize data to make decisions.
• Evaluate opportunities / new target markets and conduct competitor analysis.
• Design graphics for events and social media content.

Qualifications and Requirements:
• 2-3 years of experience in Search Engine Marketing/Digital Management.
• Experience using a WordPress site.
• Solid knowledge of website analytics tools.
• Experience in setting up and managing Google Ads campaigns.
• Deep understanding of social media platforms.
• Bachelor's degree in marketing or related courses.
• Certifications in marketing courses is an added advantage.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Interested and qualified candidates should forward their CV to: jobs@peoplelink.co.ke  using the position as subject of email.

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