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Digital Marketing Manager job at Burn Manufacturers
BURN Manufacturing
Website :
983 Days Ago
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Vacancy title:
Digital Marketing Manager

[ Type: FULL TIME , Industry: Manufacturing , Category: Advertising & Marketing ]

Jobs at:

Burn Manufacturers

Deadline of this Job:
16 August 2022  

Duty Station:
Within Kenya , Nairobi , East Africa

Summary
Date Posted: Tuesday, August 02, 2022 , Base Salary: Not Disclosed

Similar Jobs in Kenya
Learn more about Burn Manufacturers
Burn Manufacturers jobs in Kenya

JOB DETAILS:
Digital Marketing Manager

About The Role

BURN is looking for a Digital Marketing Manager to conceptualize, develop, implement, track, and optimize our digital marketing campaigns across all digital channels. As a proactive digital manager, you will need to have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Our Digital Marketing Manager will work within the marketing team, with product managers, and other internal teams/stakeholders to design and launch campaigns on time and within budget. She or He will also be required to manage and oversee all digital marketing assets and real estate across multiple markets and geographies.


Duties & Responsibilities
• Provide thought leadership to the organization on Digital and social media marketing strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our digital and social media presence
• Manage and optimize our digital and social media real estate
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate and manage any vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills and Experience:
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Excellent writing and communication skills are required for this role
• Knowledge and experience in content development & Marketing will be an added advantage
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

KPIs
• Web Traffic Sources
• Leads
• Website and Social media Page Views
• Website and social media page engagement
• Cost per Lead
• Returning Visitors
• Consumer perception & Sentiment
• Conversion Rate
• Goal Completion Rate
• Click-Through Rate
• Customer Acquisition Cost
• Customer Lifetime Value
Qualified Female Candidates encouraged to Apply

BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).

Job Experience: No Requirements

Work Hours: 8

Job application procedure
Interested and qualified? Go to Burn Manufacturers on www.linkedin.com to apply

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QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Marketing jobs in Kenya
Job Type: Full-time
Deadline of this Job: 16 August 2022
Duty Station: Nairobi
Posted: 02-08-2022
No of Jobs: 1
Start Publishing: 02-08-2022
Stop Publishing (Put date of 2030): 02-08-2065
Apply Now

Caution: Never Pay Money in a Recruitment Process.

Some smart scams can trick you into paying for Psychometric Tests.
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  • SELECT * FROM `icop0_users` WHERE `id` = :userid136μs4.41KBParams/libraries/src/Table/User.php:104Copy
  • SELECT `g`.`id`,`g`.`title` FROM `icop0_usergroups` AS `g` INNER JOIN `icop0_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid146μs1.68KBParams/libraries/src/Table/User.php:132Copy
  • SELECT * FROM icop0_jmap_headings WHERE `linkurl` = 'https://www.greatkenyanjobs.com/jobs/job-detail/job-Digital-Marketing-Manager-job-at-Burn-Manufacturers-65648'107μs1.05KB/plugins/system/jmap/jmap.php:1135Copy
  • SELECT `original_text`, `target_text`, `original_text_regex`, `target_text_regex` FROM `icop0_jmap_text_replacements` WHERE `published` = 164μs1008B/plugins/system/jmap/jmap.php:508Copy
  • SELECT `value` FROM icop0_acym_configuration WHERE `name` LIKE "%regacy" OR `name` LIKE "%\_sub"373μs856B/plugins/system/acymtriggers/acymtriggers.php:430Copy
  • SHOW TABLES1.04ms8.82KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:678Copy
  • SELECT * FROM icop0_acym_plugin76μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_plugin87μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT `groups`.*, `groups`.title AS text, `groups`.id AS `value` FROM icop0_usergroups AS `groups`82μs1.36KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT configvalue FROM `icop0_js_job_config` WHERE configname = 'company_seo'123μs856B/components/com_jsjobs/models/configurations.php:103Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'261μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT name AS col FROM `icop0_js_job_companies` WHERE id = 3868110μs856B/components/com_jsjobs/models/company.php:1832Copy
  • SELECT `session_id` FROM `icop0_session` WHERE `session_id` = ?91μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `icop0_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?368μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy