Summary
Date Posted: Friday, August 28, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
Job Description:
The Digital Marketing Strategist is responsible for developing solutions to meet clients’ brand, sales & business objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO/SMM strategies are beneficial skills to have in this position. .

Job Responsibilities:
• As a Digital marketing & advertising strategist, you’ll manage the development, delivery and execution of customized digital marketing efforts for your assigned clients that address sales, marketing, communication and lead nurturing funnel goals.
• Leverage social media, SEO, SEM, eMail, content development, advertising, and more.
• Direct activities for specific clients on a daily basis:
o Act as main client contact and project manager
o Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation.
o Set project timelines and milestones.
o Manage all database segmentation to accurately target audiences.
• Recommend and implement new ideas and innovations to improve each digital channel as well as client performance.
o Provide and build insights and analysis on all campaign key performance indicators (KPIs) and performance metrics and reports.
o Manage campaign performance reports and share results across teams to ensure constant program evolution.
• The digital marketing strategist leads their client campaigns but also collaborates with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
o Partner closely with sales and community managers on project kickoffs and management.

Job Skills: Not Specified

Qualifications:
• A degree in marketing, advertising, business or a related field
• Familiarity with social media as a user – Facebook, Twitter, Instagram, Pinterest, Google Plus etc
• Proficient command of English grammar and spelling and proficient in Microsoft Office Suite
• Ability to communicate and maintain a professional demeanor
• Knowledge and interest in the principles of marketing (Product, Price, Promotion, Place, Presentation)
• Ability to analyze data and create detailed reports
• An understanding of the importance of customer service and client relationship management
• At least one year experience in a strategic marketing role
• Mastery of marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Proficiency with SEO, Google Analytics, Google AdWords, and social media platforms a plus
• Basic knowledge of website design, WordPress, html, search and social media advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
• Fluent English and strong writing skills
• Presentation skills are a definite plus

Job Education Requirements: Not Specified

Job Education Experience: Not Specified

Work Hours: 8

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Job application procedure
Please send your resume and cover letter to Info@TrioDigital.Co.Ke 

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