Summary
Date Posted: Wednesday, August 31, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Digital Marketer

Key Responsibilities:
• To ensure that the company Website is easily found by the target audience
• To optimize website structure and content so as to drive relevant traffic to the website.
• He/She will be responsible for website content and for creating and implementing content strategy in order to ensure online objectives are achieved
• Execute eCommerce and social media strategies to meet revenue and growth targets.
• He/She will be responsible for managing online presence and company brand by using social network tools such as Facebook, Twitter, Instagram and LinkedIn.
• Must be able to use email marketing platforms such as Mailchimp and mailerlite to build custom email campaigns.
• The digital Marketer will be responsible for converting an online visit into online sales
• Play a key role in the strengthening and implementation of the company’s strategy
• Website data management and analysis.
• Strategy implementation and monitoring through data analysis and SOI
• Continually drive improvements in the user experience and customer journey across all online touchpoints, in order to drive conversion rate optimization and revenue
• Ensuring that payment options and promotional tabs are configured correctly.
• Monitoring website traffic and customer reviews to gauge responses to site updates.
• Analysing sales-related data to predict future sales
• Collaborate with the team on improving marketing materials based on insights from the field.
• Always understand the current market trends including competitors and communicate such information to the management team.
• Provide excellent customer service and management to all customers
• Other strategies include video Marketing. Influencer marketing, Programmatic advertising, Affiliate marketing, and pay–per–click advertising

Key Qualifications.
• Bachelor’s Degree in BBIT, Marketing& Communication, or any other Business related field
• At least 2 years of experience in Digital Marketing
• Excellent data analytics and excel proficiency is a plus
• Demonstrable understanding of the strategic role of marketing and communication to impact on business results
• Excellent writing and editing skills
• Must have the ability to develop and successfully execute and track marketing campaigns
• Excellent planning, and organizational skills with high integrity


Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketer – Healthcare) to vacancies@corporatestaffing.co.ke  before 5th September 2022.


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