Summary
Date Posted: Wednesday, May 25, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Digital Manager, Regional Social Enterprise


Responsiblilities
Design strategies for customer acquisition and retention, across the contraceptive portfolio
• Collaborate with Global Digital Manager to design a digital eco system and communication strategies
• Develop and monitor smart Key Performance Indicators (KPIs) to measure Return-on-investment (ROI) of all digital investments

Develop digital media plans, to support achievement of business objectives
• To work with the marketing team to develop annual digital media plans
• To translate annual plans into specific monthly/quarterly work-plans and budgets
• Apply marketing research to learn and understand emerging trends, technologies and innovations in the digital space and use insights to regularly optimize the plans, communicating knowledge clearly and concisely

On-going collaboration with the creative and or digital agencies, for development and timely execution of content calendars and media planning/buying
• To work with the Global Digital Health Advisor and the digital agency to develop the digital strategy, including content calendars, aligned with the communication strategies
• Manage online spends, through optimal media planning and buying
• Execute as per the plans and timelines
• Coordinate effectiveness with key stakeholders
• Ensure the adoption of relevant social media techniques and best practices across all channels and brands

Evaluate digital marketing campaigns and investments
• Regularly gather data and insights to understand what’s working well and areas that need further focus to improve the consumer experience online
• Measure and report performance of all digital marketing campaigns and assess against business goals.
• Manage and track performance of digital properties


Education:
• Post-Graduation in Business Management or Mass Communications – specializing in digital marketing • Preferably, a diploma or certificate course in digital marketing


Experience:
• 3-5 years of experience in planning and executing digital campaigns from either FMCG or pharma sectors.
• Strong understanding of the digital (SEM, Mobile technology) and paid social media marketing
• Technical know-how for designing, executing, monitoring, and evaluating digital campaigns

Skills
• Ability to work and manage relationships with external agencies and ensure timely deliverables
• Excellent communication skills, specifically copy and visual storytelling ability
• Good report writing and presentation skills
• Strategic, analytical and detail oriented
• The successful candidate will be a creative, innovative and strategic thinker, and will have: excellent communication, analytical, organizational, interpersonal and cross-cultural skills; a passion for private sector approaches to development; and proven ability to produce results.
• Mind for Process Improvement. You bring awareness and commitment to doing work effectively and efficiently. We want people who will see a way to streamline or improve a process and who won’t hesitate to share their ideas in making it happen. • Team Player. You know how to connect several diverse groups of people in order to get things done.
• Self-Starter. You are not afraid to jump in from the start and get your hands dirty with minimal direction.

The Candidate we hire will embody PSI’s corporate values:
• Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.
• Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.
• Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.
• Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.
• Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt.
• Commitment: You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin.

Other Essential Traits:
• Demonstrated ability to synthesize information to develop recommendations, and ability to persuade / influence organization pursuit of recommended path
• Demonstrated leadership skills; decision maker, effective problem solver; strategic thinker. Strong interpersonal, communication, influencing and analytical skills.
• Ability to manage multiple projects and consistently meet deadlines under high levels of pressure.
• Excels at interacting with a diverse group of people across all levels, including Senior Leadership


Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure

How to apply
Interested applicants should submit a letter of interest and current Curriculum Vitae by 31st May 2022 to jobs@psinairobi.org  ; Subject: Digital Manager, Social Enterprise Applications are currently accepted on a rolling basis. PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.


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