Summary
Date Posted: Thursday, June 08 2023, Base Salary: Not Disclosed

JOB DETAILS:

The Digital Content Executive’s role will include the following:-
• Come up with both long-term and short-term strategies for each of the RMS Sports Betting platforms, on Social Media for approval and execution.
• Guide the creative process surrounding the messaging for this brand on the various social media outlets, taking into account the varied audiences within each.
• Coordinate the internal processes around the creation and uploading of the Social Media Messaging.
• Monitor Consumer Feedback and Questions and Concerns shared on our Social Media Platforms and coordinate timely responses.
• Ensure all social media platforms are updated regularly with the latest information.
• Advise supervisor on new trends in online tools, applications, channels, design & strategy
• Liaise with the product teams to create campaigns that can be commercialized
• Execute & monitor internal and external social media communication campaigns, with an aim to ensure that our brand’s campaigns are competitively meeting market demands.
• Monitor campaign feedback & adjust or augment campaigns accordingly.
• Ensure efficient winners’ management on the sports betting front.
• Responsible for efficient management of the brand representation across all on-ground, on-air, and digital activations.

Skills and Personal Attributes
• Must be passionate about sports and bear a good understanding of the sports and betting scene.
• Must have excellent Communication & Writing skills
• Must have strong Analytical skills
• Understand Media Laws & Media Ethics
• Must be self-driven, assertive, punctual & organized
• Must be social media savvy, innovative, creative, and passionate about this space.
• Must be a team player, dynamic & able to work under demanding circumstances
• The ideal candidate must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols, and controls
• Demonstrate professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty
• Keep abreast of evolving trends through continuous professional education in the area of digital platforms

Academic and Professional Experience
• University Graduate in Marketing, Communication, Media, Public Relations, or a related field from a recognized University
• Demonstrated capacity in managing social media accounts for big, successful brands.
• Experience working with Sports Betting Organizations, Media houses, or top FMCGs will be an added advantage.

If you find this a good challenge and you qualify, please send your application and CV to recruitment@royalmedia.co.ke. Quote the code HRD-DCE-06-2023 as the email subject. The closing date will be Wednesday 14th June 2023. Please note that only shortlisted candidates will be contacted.

Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure
Send your application to recruitment@royalmedia.co.ke 

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