Summary
Date Posted: Monday, January 09, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer. The right candidate has adequate media planning and budgeting skills to get the best ROI, ROA 's for ad spend.

Duties and Responsibilities
• Responsible for planning, negotiating, and executing digital media campaigns across various channels (including display, video, social, and search).
• Develop and execute digital media plans that align with client business objectives
• Research and recommend new opportunities and strategies for reaching target audiences
• Stay up to date on the latest industry trends and changes, and share insights
• Monitor campaign performance and optimize delivery to meet or exceed KPIs
• Generate post-campaign reports detailing results and insights
• Work with internal teams to develop creative assets for digital campaigns
• QA ad units and placements prior to launch
• Resolve any issues that arise during a campaign
• Maintain relationships with social team, design and production team

Person’s Specifications
• Excellent communication skills
• A deep understanding of the digital media landscape and experience planning and buying media
• Bachelor’s degree in advertising, marketing, business, or related field
• At least 2 years of experience working in digital media buying, planning, or a related role
• Experience with programmatic buying platforms - Google Display & Video 360, Eskimi etc.
• Experience with web analytics tools, such as Google Analytics
• Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc
• Excellent analytical skills and experience using data to inform media decisions
• Strong project management skills with the ability to manage multiple projects simultaneously
• Proven track record of successful media campaigns that delivered on objectives
• Creative thinker with the ability to develop innovative solutions to problems


Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

If interested and qualified, send us a link to some campaign/media buy portfolio/attachment of your work, your CV and cover letter introducing yourself and how you see this position as a fit for you, by 11th January 2023 using the position as subject of email. at recruitment@archerdigital.co.ke.  The Position is open and available for immediate start


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