Summary
Date Posted: Thursday, July 28, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Reference Number: FDSCM02
Job Description:
An international sporting client of ours is currently looking for a Country Head of Kenya to develop the business and drive revenue in the Kenya and surrounding markets which will evolve/develop over time. This will include identifying and delivering on commercial opportunities from: new partner prospecting, pitching, negotiating, and securing new corporate partners, to overseeing key relationships across partnerships/sponsorships, TV, digital media, merchandising & licensing, grassroots sport development.
This role will also be responsible for overseeing the relationships with sports federations and clubs in Kenya and developing opportunities to enhance the company’s success.

Responsibilities:
• Business Development:
• Develop and implement the commercial development and operations strategy for Kenya
• Target, pitch and close Sponsorships, Event, Marketing and Brand Extension Partnerships including oversight of sales presentations in market, and internal diligence
• Develop new business opportunities and oversee key relationships across TV, digital media, merchandising and licensing
• Partner with different business functions across the enterprise to exploit new strategic opportunities

• Operations:
• Develop a Kenya specific commercial growth and fan engagement strategy in partnership with stakeholders
• Manage the P&L targets for Kenya
• Provide a Kenyan market perspective on commercial operations, business opportunities and fan engagement
• Manage a dotted line cross-functional team of Marketing/Comms, Sport Development, and Office operations

• Marketing:
• Represent the brand in Kenya and be the face for partners and local opportunities
• Grow the brand awareness and brand relevance in Kenya from a commercial and fan engagement perspective
• Maintain an understanding of the sales and marketing activities of prospective clients, as well as the strategic direction of their Kenyan market
• Oversee event marketing, experiential marketing, media, brand management, promotions – from conception through execution, for Kenya

• Sporting Operations:
• Oversee and manage key day-to-day relationships with the Federations, clubs, government, and other key influences in the markets across Kenya
• Seek out business development opportunities

Requirements:
• Minimum of 15 years of relevant experience in a general management, new business development or business operations role
• Bachelor’s degree required; Master’s degree preferred but not required
• English language proficiency required, French a plus
• Must have experience in selling and managing partnerships/sponsorships
• Prior expertise working for a sports organization and supporting celebrity/athlete events, preferred, but not required
• Strategic thinker – able to shape, develop and execute the strategy for Kenya
• Kenya market leader with deep relationships, insights, and understands local partnerships, content, grassroots development, monetization, and operations
• Successful track-record building business in Kenya, including securing new partnerships and generating revenue
• Strong persuasive and negotiation skills
• Exceptional relationship-building, written, verbal and presentation skills required
• Ability to work independently in complex and dynamic environment
• Excellent relationships with Kenyan sports federations and clubs
• Deep knowledge of knowledge of partnerships/sponsorships, Media, Digital & Grassroots development
• Ability to develop creative solutions which will meet the objectives of prospective marketing partners
• Strong understanding of the competitive commercial landscape in Kenya
• Must have an entrepreneurial spirit and operational agility
• Willingness to travel significantly to Johannesburg, Senegal and across Africa as required

Work Hours: 8

Experience in Months: 180

Level of Education: Bachelor Degree

Job application procedure
Use the link(s) below to apply on company website.
Country Head of Kenya (Partnerships / Sponsorships / Business Development) – Nairobi, Kenya

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