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Content Marketing Lead job at Cellulant Corporation
Cellulant Group
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886 Days Ago
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Vacancy title:
Content Marketing Lead

[ Type: FULL TIME , Industry: Information Technology , Category: Advertising & Marketing ]

Jobs at:

Cellulant Corporation

Deadline of this Job:
18 November 2022  

Duty Station:
Within Kenya , Nairobi , East Africa

Summary
Date Posted: Friday, November 04, 2022 , Base Salary: Not Disclosed

Similar Jobs in Kenya
 Learn more about Cellulant Corporation
 Cellulant Corporation jobs in Kenya

JOB DETAILS:
Content Marketing Lead

JOB DESCRIPTION:
Are you adept at translating technical content into compelling narratives? Do you enjoy optimising copy and landing pages?

Then we are looking for you!
Cellulant is looking for a content creator with good SEO skills and an understanding of inbound marketing strategies.
Your role will focus on generating a wide variety of thoughtful, engaging content for use across our owned digital platforms such as blogs, case studies, marketing emails, white papers, scripts for video content, social media posts and other communications to improve our product knowledge and attract a qualified audience. You have strong research and writing skills in addition to being adept at web management.

CORE RESPONSIBILITIES:
Content Curation
• Manage and write both short-form and long-form content on our product (Tingg) such as emails, whitepapers, case studies, video scripts etc. to drive product awareness, web traffic and subscriber growth to support merchant acquisition and brand goals.
• Write multiple blog articles in a week while managing the content calendar for the Cellulant and Tingg blog.
• Support video production efforts (product tutorials, customer testimonials) to raise brand awareness of our products and enable lead nurturing.
• Liaise with the creative team (design) to create visual assets supporting content amplification such as blog banners, landing pages, email banners, and infographics.

Website Management/SEO
• Implementing quick changes required e.g. CTAs, copy and up to whole page designs and publications.
• Utilise web metrics and SEO knowledge to maximize search rankings, optimize content, and analyze user engagement.
• Grow organic traffic to our websites.
• Stakeholder & Project Management

• Cultivate relationships with cross-functional teams across the organization to gather relevant content showcasing our product to achieve brand and business objectives.
• Undertake research of our products, merchants and customers
• Work well with external agencies, vendors and suppliers for success across our different markets

QUALIFICATIONS & EXPERIENCE:
Qualifications:
• 4+ years of experience in producing content for the web/online audiences.
• 2+ years of experience developing and executing B2B demand generation programs
• Proven track record in building online audiences and executing content-led campaigns.
• A good understanding of best practices and recent trends in content marketing
• Adept at Google Analytics, WordPress and SEO.
• BA degree in Marketing, Advertising, Communications or a related discipline.


Work Hours: 8

Experience in Months: 48

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified? Go to Cellulant Corporation on cellulant.bamboohr.com to apply

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QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Marketing jobs in Kenya
Job Type: Full-time
Deadline of this Job: 18 November 2022
Duty Station: Nairobi
Posted: 04-11-2022
No of Jobs: 1
Start Publishing: 04-11-2022
Stop Publishing (Put date of 2030): 04-11-2066
Apply Now

Caution: Never Pay Money in a Recruitment Process.

Some smart scams can trick you into paying for Psychometric Tests.
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  • SELECT `g`.`id`,`g`.`title` FROM `icop0_usergroups` AS `g` INNER JOIN `icop0_user_usergroup_map` AS `m` ON `m`.`group_id` = `g`.`id` WHERE `m`.`user_id` = :muserid116μs1.68KBParams/libraries/src/Table/User.php:132Copy
  • SELECT * FROM icop0_jmap_headings WHERE `linkurl` = 'https://www.greatkenyanjobs.com/jobs/job-detail/job-Content-Marketing-Lead-job-at-Cellulant-Corporation-75281'89μs1.05KB/plugins/system/jmap/jmap.php:1135Copy
  • SELECT `original_text`, `target_text`, `original_text_regex`, `target_text_regex` FROM `icop0_jmap_text_replacements` WHERE `published` = 169μs1008B/plugins/system/jmap/jmap.php:508Copy
  • SELECT `value` FROM icop0_acym_configuration WHERE `name` LIKE "%regacy" OR `name` LIKE "%\_sub"369μs856B/plugins/system/acymtriggers/acymtriggers.php:430Copy
  • SHOW TABLES979μs8.82KB/libraries/vendor/joomla/database/src/Mysqli/MysqliDriver.php:678Copy
  • SELECT * FROM icop0_acym_plugin92μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT * FROM icop0_acym_plugin90μs2.14KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT `groups`.*, `groups`.title AS text, `groups`.id AS `value` FROM icop0_usergroups AS `groups`95μs1.36KB/administrator/components/com_acym/libraries/joomla/database.php:36Copy
  • SELECT configvalue FROM `icop0_js_job_config` WHERE configname = 'company_seo'84μs856B/components/com_jsjobs/models/configurations.php:103Copy
  • SELECT * FROM `icop0_js_job_config` WHERE configfor = 'jobsharing'242μs1.02KB/components/com_jsjobs/models/configurations.php:82Copy
  • SELECT name AS col FROM `icop0_js_job_companies` WHERE id = 214767μs856B/components/com_jsjobs/models/company.php:1832Copy
  • SELECT `session_id` FROM `icop0_session` WHERE `session_id` = ?123μs1.63KBParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:291Copy
  • UPDATE `icop0_session` SET `data` = ? , `time` = ? WHERE `session_id` = ?352μs912BParams/libraries/vendor/joomla/session/src/Handler/DatabaseHandler.php:318Copy