Summary
Date Posted: Friday, April 08, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
About SNV
SNV Netherlands Development Organisation is a not-for-profit international development organization, working in Energy, Agriculture, Water, Sanitation & Hygiene. Founded in the Netherlands in 1965, we have built a long-term local presence in more than 30 countries in Asia, Africa, and Latin America. Our global team of local and international advisors works with local partners to equip communities, businesses and organizations with the tools, knowledge, and connections they need to increase their incomes and gain access to basic services. We support people to access and develop the capabilities, services and opportunities needed to live a healthy, productive, and fulfilling life, while sustainably using the natural resources they depend on. More specifically, our work includes advisory services, evidence-based advocacy, and implementation at scale.
In Kenya, SNV has been at the forefront of national development, working with government, local development partners, knowledge institutes, the private sector and low-income communities since its establishment in Kenya in 1967. SNV seeks to continuously develop and strengthen partnerships with organizations and initiatives that help build local capacity and empower communities to break the cycle of poverty.

The ABC Project-Kenya
The African Biogas Component (ABC) Project is implemented by a consortium comprising the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and SNV Netherlands Development Organisation (SNV). GIZ is the consortium lead, and SNV is a partner. This consortium is considered the Lead Implementer (LI) for the ABC project in Kenya.
The ABC-K project seeks “to achieve a sustainable, stable and growing market for biodigesters that significantly contribute to achieving national sustainable agricultural production, energy access and climate targets, by following a market-based approach to triggering demand, promoting the supply of high-quality technology and services and improving the enabling environment.” Specifically, the project aims at facilitating a shift in the biodigester market from its pioneering to the expansion phase by the end of 2025.
Within the context of these overarching objectives of the Project, SNV seeks to drive a proactive and supportive enabling environment for biodigesters in Kenya, while also supporting the demand side for biodigesters through targeted awareness-raising measures. As a cross-cutting objective, gender and social inclusion interventions will be implemented under the project while driving greater gender equality within the wider biodigester sector as a whole.

Background and motivation
SNV is a facilitator of commercially viable markets for renewable energy products and services for households, institutions and Small Medium Enterprises (SMEs). SNV provides technical assistance to private, public and non-governmental organizations for improved access to energy for underserved populations within rural, peri-urban, and urban areas. Therefore, facilitating access to clean energy services to end energy poverty is one of our core objectives and activities. By ensuring energy access and facilitating progress in market development, gender equality, security, health, education and climate change mitigation, our energy projects have directly improved the lives of millions of people around the world.
The ABC-K project seeks to increase the demand for small and medium-scale biodigesters among the Project’s target groups, stimulating their adoption through information and awareness-raising, and maximising end-user benefits through the valorisation of biogas and other by-products, such as bio-slurry and bio-slurry enriched compost.

Job Description
Objectives of the study
The assignment/ study seeks to develop an awareness-raising strategy for the ABC-K project that takes into account the different size segments (small and medium scale), different technologies (e.g., brick dome, prefabricated), different valorisation options products (biogas for cooking, heating & powering, bio-slurry, bio-slurry enriched compost etc…) and related benefits (on incomes, indoor air pollution and agricultural productivity…), as well as feasible options for customers to finance biodigesters.

Scope of Work
In Kenya, biodigesters are a moderately well-known technology, and farmers’ awareness of this technology is modest. Raising awareness remains critical to supporting the sales of small and medium scale biodigesters. Biodigester companies are mostly small, led by individuals, and cannot invest in and roll out extensive awareness and marketing campaigns. Other companies such as building companies are constructing or installing biodigesters as part of a bigger construction offer. Only a handful of biodigester companies invest sufficiently in awareness-raising and marketing to make this business profitable.
The awareness strategy will inform the ABC project on (i) how to support biodigester businesses to create awareness of their businesses, (ii) how to roll a national campaign digitally and (iii) how to implement more localized awareness-raising events in the 12 high potential counties through ABPL and the marketing hubs. Propositions should remain within the limits of a pre-defined budget. Project strategy will also define how to closely engage with private sector companies in the implementation of the awareness-raising campaign.
The awareness-raising strategy will inform the development of educational and training approaches, as well as above the line and below the line awareness measures, with a particular focus on 12 high-potential counties. To accurately deliver on this, the strategy should elaborate on the knowledge and information penetration status, in terms of what information exists, how it is has been received and any existing biases that hinder positive uptake of this information.
The strategy will also advise on the use of nationally established mass media (radio, TV, newspaper, social media) and digital awareness tools to reach a wider public. These tools will include mobile-based information systems such as SMS blasts, USSD codes for information, smartphone apps, serious games, etc. The awareness-raising strategy will consider gender-sensitive language, messages and channels that speak to women, men and youth.
The strategy will draw on existing networks and marketing hubs maintained by the Africa Bioenergy Programs Limited (APBL) e.g., Biodigester sector extension officers and identify other access channels, such as farmer cooperatives and women groups to run awareness-raising campaigns and local pieces of training. The strategy will inform how the project will draw on other partner networks like Kenya Renewable Energy Association (KEREA), Clean Cooking Association of Kenya (CCAK), Kenya Climate Innovation Centre (KCIC) and Micro Enterprises Support Programme Trust (MESPT) to influence awareness-raising on bio-digesters and bio-fertiliser use.
Lastly, the strategy will inform ways and how to engage the private sector in the biodigesters sector to provide product demonstrations during roadshows, technology clinics, and information on financing schemes.
Next to awareness-raising, the strategy will also provide ways to maximise the valorisation of biogas by-products (bio-slurry and bio-slurry enriched compost as fertilisers), as well as potentially other products (e.g., effect on yields), to boost demand for biodigesters in Kenya. For this, the selected consultant is expected to closely consult with the biomass research institute as the lead implementer on organic fertiliser valorisation.
The strategy will also take into account bio-slurry valorisation, behavioural change aspects and good farming practices to eliminate structural challenges of small-holder farms in Kenya. Existing owners of biodigesters may become ambassadors of the technology.
The strategy will be used to target various actors: livestock farmers, associations of livestock farmers, marketing hubs, biodigester enterprises, enterprise associations and their agents, local governments and the national government.

Timeline & Deliverables
The following highlights the deliverables and proposed timelines of this consultancy assignment.
Research Framework Development will be carried out in Mid- April 2022 involving the following:
• Inception meeting
• Draft research framework submitted for review
• Delivery of final research framework

Research outputs will be delivered as follows:
By the End-April 2022, deliver an inception report with the following:
• Understanding of the assignment
• Detailed methodology and approaches
• Detailed work plan

By the End-May 2022 deliver the Awareness Raising Strategy Study with the following:
• Target audiences (both biodigester potential users, suppliers and networks)
• Types of awareness-raising events and publications, communication channels and involved partners.
• Outline key digital tools, media interventions, messaging, and behavioural change components.
• By the End of June 2022, deliver

Clear and differentiated strategies for both the small and the medium scale biodigester segments.
Awareness raising strategy with a focus on high-potential counties during the project lifetime with a framework to evaluate the impact and success of the awareness-raising campaign objectives.

Qualifications
Qualifications of consultant/firm of consultants
All bidders must meet the following minimum qualifications and experience:
• Experience in consulting/advising on communications, preferably including the decentralised renewable energy sector in Kenya
• Proven track record of designing and planning creative and effective communications campaigns in rural areas, preferably in the context of private sector/behaviour change and communications.
• Proven experience translating core messages into effective products across multiple mediums (e.g., graphics, posters/fliers, mainstream and social media messages, events organization etc.
• Strong written and communication skills
• Excellent command of English and Swahili, both written and oral.

Additional Information
Proposal submission.
Interested and qualified firms and consultants are required to submit separately, a technical and financial proposal that includes the following:

Technical Proposal
• Qualification and experience of the consultant/ firm and the team to carry out the tasks
• The understanding of the assignment, demonstrating background knowledge
• Proposed approach and methodology to undertake this assignment, highlighting how the applicant will address the needs of this ToR
• Previous experience in a similar assignment(s).
• Detailed activity work plan.
• Financial proposal

Total budget (KShs) aligned to work plan
• Cost breakdown of the experts per day
• Copy of Certificate of Registration in Kenya
• Copy of KRA PIN Certificate of firm/company/individual
• Copy of valid Kenya Tax Compliance Certificate
• Payments will be based on outputs, i.e., upon approval of the deliverables specified in the Tor’s

Criteria for Evaluation
The technical proposal includes:
• Consultant or firm’s experience in previous similar assignments and reputation – Past performance, references for the work performed in the last five years with at least 2-3 assignments in Kenya (25%)
• Demonstrate past work in the renewable energy (biodigesters) sector, or agriculture sectors, and working knowledge of Kenya (15%)
• Detailed Workplan (20%)
• Relevant qualifications of Kenyan firm/individual consultant (20%).
• This focuses on the CV(s) of consultant(s) and reference lists including the scope of past assignments that highlight similar work and Sector experience

Financial Proposal (20%)
• Must be inclusive of all applicable taxes in Kenya
• Value for money
• Clear budget match to deliverables based on a daily rate in Kenya Shillings

Clarifications
All questions should be submitted by 15th April 2022 to the following email address snvendevkenya@snv.org with the subject line “Inquiry-Technical study on the enabling environment for ABC Project- Kenya”

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

Job application procedure
Separate technical and financial proposals should be sent by email to snvendevkenya@snv.org  and should be received by Friday, 22nd April 2022, 1700hrs (EAT) with the subject line “Proposals for the technical study on the awareness-raising strategy for ABC- Project-Kenya” 
SNV may reach out to request additional information or clarification and notify all bidders of the evaluation outcome by email.

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