MINISTRY OF WATER, SANITATION AND IRRIGATION

STATE DEPARTMENT FOR WATER AND SANITATION

REQUEST FOR PROPOSAL (RFP)

CONSULTANCY SERVICES FOR PUBLIC RELATION AND MEDIA OUTREACH FOR THE STATE DEPARTMENT FOR WATER AND SANITATION

RFP NO.: SDWS/RFP/04/2022-2023

1. Background

The Ministry of Water, Sanitation and Irrigation through the newly created State Department for Water and Sanitation seeks to enhance and broaden its communication function with the sectors stakeholders by intensifying sharing information on its mandate within the Government. There is increased need for collaboration and sharing of the success stories on the many projects being undertaken by the Ministry as outlined in the Executive Order No. I of 2022 which sets the mandate as follows:

• Water Resources Management Policy and Standards;
• Water Catchment Area Conservation, Control and Protection;
• Water and Sewerage Services Management Policy;
• Waste Water Treatment and Disposal Policy;
• Water Quality and Pollution Control;
• Sanitation Management;
• Management of Public Water Schemes and Community Water Projects
• Water Harvesting and Storage for Domestic and Industrial Use
• Water Storage and Flood Control Management;

The operationalization of the mandate is hinged on the following legal in-struments which need to be explained to the public and relevant sector stake-holders:

• Water Act 2016
• Sessional Paper No. 1 of the National Water Policy 2021
• KEWI Act 2001
• Hydrologists Act 2017
• Legal Notice No. 252 of 18th December, 2015
• Relevant Strategies
• Guiding Regulations

2. Objectives of the PR Consultancy

To support Public Relations & Media outreach work and ensure the visibility of the projects under its mandate, the State Department for Water and Sanitation intends to engage the services of a duly registered Public Relations and Media Consultancy firm not only qualified and experienced in publicity, but competent in Developing Communication Strategies, Communication Plans and conveying in an appropriate fashion to local and international media outlets.

Objectives of the assignment

The objective of the assignment is to:

1. Provide requisite analytical support to the State Department for Water and Sanitation to understand the relevant stakeholder expectations, geograph-ical mix along with positioning strategies and provision of highlights of the projects under implementation
2. Translate the above analysis into an effective communications and engage-ment strategy for the State Department, targeted at beneficiaries and the end users of its services. The engagement strategies would be detailed and operationalised in the form of brochures, newsletters, top quality presen-tations, presentation templates, information memorandums, et al. to help SDW&S communicate effectively to the public(s).

3. Scope Works and Deliverables

The scope of publicity initiatives will be focused on the following areas of the State Department for Water and Sanitation’s mandate which include:

• Water Resources Management Policy and Standards;
• Water Catchment Area Conservation, Control and Protection;
• Water and Sewerage Services Management Policy;
• Waste Water Treatment and Disposal Policy;
• Water Quality and Pollution Control;
• Sanitation Management;
• Management of Public Water Schemes and Community Water Projects
• Water Harvesting and Storage for Domestic and Industrial Use

Water Storage and Flood Control Management

The scope will specifically include:

• Event organization
• Branding and packaging of Ministry’s projects and programs
• Production of documentaries
• Liaison with media houses
• Liaising with the management and the Deputy Director of Public Commu-nications to identify suitable topics to produce news items, material for the website, print and electronic media, to enhance the visibility of the SDWS in implementation of its mandate both locally and internationally.
• Working with the State Department for Water and Sanitation to support the preparation of press releases, speeches, and other communications prod-ucts which will be identified within the period of the consultancy.
• Ensuring that important Ministry’s functions are well covered in the media by making appropriate media invites and interventions.
• Providing advice and technical support during showcasing, innovation and branding events of the State Department for Water and Sanitation
• Tracking, monitoring and reporting on new developments, best practices in Water and Sanitation sector management on related and relevant national and international events to promote peerage and knowledge transfer.
• Identifying opportunities for linkages for further public relations work around the themes of Water and Sanitation with the like-minded stakehold-ers in both public and private entities.

4.  Interested consulting firms MUST provide among others the following certified documents:

1.          Company Profile

2.          Certificate of Registration/Incorporation

3.          Current CR 12

4.          Valid Tax Compliance Certificate

5.  Latest 3 years audited financial statements (2022, 2021 and 2020)

6.  Power of Attorney

7.  Valid Business Permit

5. Firms may associate with other firms in the form of joint venture or sub-consultancy to enhance their qualifications.

6. The completed RFP documents, in one (1) original and a copy properly paginated must be delivered to the Tender Box on Ground Floor, Maji House or sent to the address below so as to be received on or before 11th February, 2023 at 10.00 am East African time. Bulky tender documents should be reg-istered in Room 322 Maji House, Nairobi, Ministry of Water, Sanitation and irrigation Headquarters during normal working hours.

7. The RFP documents deposited at the Tender Box should be clearly marked:

RFP NO.: SDWS/RFP/04/2022-2023

“CONSULTANCY SERVICES FOR PUBLIC RELATION AND MEDIA OUTREACH FOR THE STATE DEPARTMENT FOR WATER AND SANITATION”

and addressed to:

The Principal Secretary

State Department for Water and Sanitation

Maji House, 3rd Floor, Room 322,

Ngong Road P. O. Box 49720-00100, ,

Nairobi Tel: +254 02 2716103 Ext. 42224

Email: pswater.go.ke , www.water.go.ke 

8. Tendering will be conducted through the Quality and Cost Based Selection (QCBS) procedures specified in the Procurement Laws of Kenya, and is open to all eligible bidders as defined in the tender Documents.

9. Tenders will be opened immediately thereafter, in the presence of bidders or representatives who choose to attend and sign a record of attendance.

10. A complete set of Bidding Documents in English language may download free of charge from the Ministry’s Website http://www.water.go.ke or Public Procurement Information Portal. https://www.tender.go.ke.

Signed

Principal Secretary,

State Department for Water and Sanitation