Summary
Date Posted: Wednesday, October 19, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Key Purpose Statement
• The role will contribute to CCBA vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Key Duties & Responsibilities
• Develop and execute Channel and Trade Marketing Plans in the country.
• Deliver superior brand activation, shopper and channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution
• Develop trade marketing tools and equipment to support sales teams by category by region
• Execute short and long term revenue growth strategies for local customers.
• Build capability with field sales force. Provide leadership, coaching and capability development programs.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Develop Key Customer Service Drivers to enable revenue growth and margin expansion
• Align Market Development KPI's and support execution by sales teams
• Support Digitalisation agenda including CIC, E Commerce and Omnichannel Strategy
• Align with the AOU on OBM messaging development for the respective channels targeting the right shoppers and consumers.
• Analyze, evaluate and communicate the category performance across channels and customers
• Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel

Skills, Experience & Education
Education
• Bachelor's Degree in Finance, Economics, Business Administration or equivalent
• Post Graduate Qualification in Marketing will be an added advantage

Experience
• 8 to 12 years relevant and hands on experience in developing and implementing marketing strategies at a senior level.
• Experience in an FMCG or fast paced environment will be an added advantage

Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

All Jobs

QUICK ALERT SUBSCRIPTION