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Evaluation Criteria

Proposals will be reviewed by the selection team. The following indicate a list of the significant criteria against which proposals will be assessed. This list is not exhaustive or 100% inclusive and is provided to enhance the applicants' ability to respond with substance.

Applicants are required to submit the following information, conforming to the guidelines given in this section:

• Understanding of the scope of work
• Understanding of the target audience, with attention to all cultural and literacy requirements and sensitivities
• Understanding of the project objective and deliverables
• Evidence of past experience developing and delivering a campaign of this type to a specific audience
• Understanding of the technical requirements of the RFP
• Creative and methodological approaches required to implement each of the parts of the scope of work
• Comprehensive work plan with reasonable time frame
• Detailed budget, with attention to cost-effectiveness and return on investment
• Proposal shall identify possible challenges and include creative approaches to addressing them
• Management and personnel plan
• Team members with relevant qualifications and overall experience required to successfully implement the project
• Identification of roles and responsibilities of each team member, as well as a main contact person for HarvestPlus
• Standard rate card of the agency deliverables, e.g. print ads, banner advertising, 30 second radio ad, etc.

Instructions for Responding and Queries

In the event of any questions please contact p.muoki@cgiar.org, j.walton@cgiar.org

Send RFP responses no later than 5pm EAT on Sunday, March 20 on the IFPRI website.

Responses shall include:

• Full work proposal, including points laid out in the evaluation criteria
• Budget breakdown/financial proposal