Summary
Date Posted: Monday, September 02, 2019 , Base Salary: Not Disclosed

JOB DETAILS:

DKT International is a registered, non-profit organization founded in 1989 to focus the power of social marketing on some of the largest countries with the greatest needs for family planning, HIV/AIDS prevention and safe abortion. By doing so, DKT has achieved tremendous health impact, and done it cost-efficiently. Although we work mostly in the private sector, we also support the public sector, often partnering with government health facilities to reach the total market. .

Job Responsibilities:
• In coordination with the Marketing Manager, develops and implements brand and marketing plans for brand portfolio. This includes annual brand plans, brand briefs and campaign briefs.
• Develop and implement marketing initiatives that meet and exceed consumer needs, building our share across product categories.
• Develop strategies, plan and execute all communications and media actions across all channels including above the line, below the line, online and social media ensuring that products and services meet customers’ expectations and build credibility of the brands.
• Provide direct oversight and supervision for production of the above the line advertising, below the line events, print, email campaigns, digital media, exhibitions, road shows, trainings and other forms of marketing initiatives to maintain consistency in branding.
• Liaise and supervise output from designers, agencies, media planning and buying during implantation of activities.
• Analyze the success of marketing campaigns ROI per activity and provide requisite feedback reports.
• Supervise advertising, events, launches, exhibitions, below the line, photo shoots and other forms of marketing to ensure consistency in branding.
• Communicate brand messaging through coordination and meeting with clients, working with colleagues across multiple departments (agencies and internal stakeholders).
• Take ownership of brand messaging and implantation of brand campaigns touching on all aspects of the 4 P’s of marketing.
• Carry out market research in order to keep up to date with consumer trends as well as trying to predict future trends (market trends, consumer priorities).

Job Skills: Not Specified

Job Qualifications:
• Minimum 5 years of Consumer Marketing experience.
• Bachelor’s degree in Commerce, Marketing, Business, Communication, Social Sciences from a recognized institution.
• Holder of professional marketing qualifications.
• Proven experience in identifying target audiences, creatively devising and leading cross channel marketing campaigns.
• Demonstrated strong project management and organizational skills; ability to plan for, carry out and provide support for multiple projects with minimal supervision.

Job Education Requirements: Not Specified

Job Experience Requirements: Not Specified

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Job application procedure
  Send a detailed Curriculum Vitae and cover letter outlining the relevant experience you have to complete the assignment (Please quote the title on the cover letter subject) to careers@dkthealthcare.org
Proposal for implementing the project
Sample of previous work done.
This is a short-time consultancy based in Nairobi, Kenya and working closely with the Ministry of Health’s Reproductive and Maternal Health Services Unit.
Interested and qualified? Go to DKT Healthcare career website on to apply

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