Summary
Date Posted: Wednesday, June 08, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
The Assistant Manager, Marketing & Communications role involves but not limited: conceptualization, formulation, management and implementation of strategies that build affinity for the corporate and sub brands and promotes sustained profitability whilst ensuring that the customer’s delight is at the core of all engagements. In addition, as a key resource for internal communications, the role is responsible for driving communications supporting the Group’s Desired Culture initiatives that deliver on ICEA LION’s strategic objectives.

Key Responsibilities:
• Manage the conceptualization, formulation, management and implementation of:
• A relevant and impactful marketing & communications plan that delivers on ICEA LION’s business strategy with specific emphasis on retail business growth.
• An effective and engaging internal communications plan that promotes the culture that delivers on strategy.
• Manage the Marketing & Communications team to deliver on strategic departmental objectives
• Planning, Budgeting & Resource Management
• Develop strategies, initiatives and budgets to deliver on ICEA LION Group’s business strategic objectives.
• Manage the marketing & communications expenditure to ensure attainment of objectives as per approved budget.
• Manage project allocation and professional development of team members to deliver on strategy
• Partner with relevant collaborators including: the business development team, customer experience team, digital, data & analytics, research and development to garner industry and customer insights so as to deploy and deliver on approved initiatives.
• Brand & Reputation Management
• Economically manage and build affinity and desired repute for the ICEA LION brand across all customer touch points.
• Manage development and deployment of relevant, impactful and engaging digital/social media strategies for our online properties.
• Manage our Corporate Social Investment initiatives as per strategy.
• Collaborate with various businesses within the group to identify unique brand, product and service engagement and visibility opportunities based on the internal and external consumers’ needs.
• Partner with the customer experience teams to deliver on strategic initiatives.
• Promote brand consistency internally and externally across East Africa.
• Manage events and engagements to corporate standard.
• Manage and deploy the corporate communications/public relations/media engagement strategy and initiatives.
• Develop and deploy all corporate/product and service literature, presentations, publications, press releases and other public communication (in conjunction with internal stakeholders) in electronic and hard copy format.
• Group Business Support
• Partner with various project teams across the region to deliver on their departmental marketing and communications needs.
• Research on and develop wide-ranging corporate and business documents and reports.
• Manage the ICEA LION culture and team spirit engagements across the region.
• Develop compelling award entry submissions to corporate standards.

Preferred Qualifications:
• A Bachelor’s degree in Marketing/Communications or related field and over 5 years’ experience in a similar role in marketing & communications, preferably in a service oriented industry.
• Digital/Online/Social Media strategy and implementation knowledge.
• Strong knowledge of public / media relations and corporate communications best practices.
• Oral and written communications skills.
• Ability to draft and co-ordinate production of corporate literature and presentations, company publications, press releases, and other public communication in electronic and hard copy format.
• People skills with the ability to interface with people at all levels from junior staff to executive management, as well as other stakeholders including the media and other business partners.
• Ability to interpret and influence design and advertising work to deliver on the spirit and feel of the brand.
• Adept at using Microsoft Office product suites as well as internet and intranet environments.
• Problem solving skills and ability to handle multiple tasks.
• Influential team member with the ability to promote a positive atmosphere and desired culture throughout the organization.
• Self-starter, organized and with high integrity.
• High level of energy and ability to travel on short notice; ability to work under pressure and under challenging circumstances.
• Capable of working with minimum supervision, able to manage time and meet tight deadlines.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
Send your application and CV by uploading it in the form below or email us via recruitment@icealion.com  by Monday, 20th June 2022. Please quote the role you are applying for on the subject line

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