Account Marketing Representative
2025-04-29T14:29:28+00:00
Airi Handmade
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_7987/logo/HAND.png
http://airihandmade.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Marketing, Sales and Service
Sales & Retail
2025-05-06T17:00:00+00:00
Kenya
8
Account Marketing Representative
MISSION OF THE ROLE
As our Account Marketing Representative, you will be the vital link between Airi Handmade and the vibrant ecosystem of African businesses we champion. You'll lead our efforts to identify forward-thinking innovators reimagining African design for contemporary markets. Through your strategic relationship-building, you'll transform these connections into impactful partnerships that elevate both the featured businesses and Airi Handmade's position as the definitive platform for African creative commerce.
This role balances business acumen with cultural sensitivity, market intelligence with authentic storytelling—all while advancing our mission to reframe global perceptions of African entrepreneurship.
KEY RESPONSIBILITIES
- Market Discovery & Ecosystem Mapping
- Deep Market Intelligence: Conduct comprehensive research across diverse regions to uncover Kenyan and African businesses that embody exceptional craftsmanship, cultural significance, or innovative approaches, particularly those operating outside mainstream visibility.
- Trend Analysis & Forecasting: Track evolving movements in ethical commerce, sustainability practices, heritage preservation, and global market receptivity to African goods to inform our partnership strategy.
- Opportunity Identification: Develop sophisticated criteria for evaluating potential partner businesses based on their storytelling potential, quality standards, values alignment, and growth trajectory.
- Pipeline Development: Build and maintain a strategically segmented database of prospective partnerships across different categories, regions, and business maturity levels.
- Strategic Relationship Cultivation
- Outreach Excellence: Craft personalized approaches to business founders, creative directors, and community leaders that demonstrate genuine understanding of their vision and challenges.
- Value Articulation: Clearly communicate Airi Handmade's unique positioning as a curatorial platform that combines visibility with contextual storytelling and thoughtful audience-building.
- Relationship Stewardship: Nurture long-term connections through consistent follow-up, genuine interest in partners' evolution, and identifying mutual growth opportunities beyond initial collaborations.
- Cultural Bridge-Building: Navigate diverse business customs, communication preferences, and regional considerations with respect and cultural intelligence.
- Partnership Architecture & Execution
- Customized Collaboration Design: Create bespoke partnership frameworks that may include editorial features, artisan spotlights, founder interviews, behind-the-scenes content, limited collections, or cross-promotional campaigns.
- Editorial Integration: Work closely with our content team to develop sponsored content that preserves narrative integrity while fulfilling partner objectives and resonating with our audience.
- Implementation Oversight: Coordinate timelines, deliverables, and creative assets to ensure seamless execution of partnership initiatives.
- Performance Optimization: Analyze engagement metrics, audience response, and business impact to continuously refine our partnership approach and demonstrate value to participating businesses.
- Curatorial Integrity & Brand Alignment
- Values Guardian: Ensure all potential partnerships align with Airi Handmade's core principles: authentically African-made, thoughtfully scaled, ethically produced, and rooted in meaningful narratives.
- Quality Assurance: Apply discerning judgment to evaluate craftsmanship, design innovation, and production practices of potential partner businesses.
- Representation Balance: Seek diversity across regions, traditions, product categories, and business models to present a comprehensive portrait of African entrepreneurship.
- Narrative Development: Identify the distinctive stories, cultural contexts, and founding philosophies that make each featured business uniquely compelling.
- Strategic Insights & Business Evolution
- Partnership Analytics: Maintain detailed documentation on outreach effectiveness, conversion rates, campaign performance, and partner satisfaction.
- Trend Reporting: Provide regular insights on emerging patterns in African business development, consumer preferences, and marketplace dynamics.
- Platform Innovation: Contribute creative ideas for new content formats, partnership models, or audience engagement strategies based on market feedback and partner conversations.
- Growth Planning: Help shape the evolution of Airi Handmade's business model and expansion strategy through informed recommendations grounded in market realities.
THE IDEAL CANDIDATE
You are a relationship-builder with genuine passion for African entrepreneurship and a nuanced understanding of the continent's diverse business landscapes. You possess:
- Cultural Connection: Deep appreciation for African craft traditions, design heritage, and contemporary innovations, ideally backed by first-hand experience with African markets.
- Relationship Intelligence: Exceptional ability to build rapport, cultivate trust, and navigate complex professional relationships across cultural contexts.
- Strategic Communication: Articulate and persuasive in presenting opportunities, with the ability to adapt messaging across different business environments and stakeholder perspectives.
- Digital Fluency: Comfortable with CRM systems, analytics platforms, digital communication tools, and partnership management software.
- Business Acumen: Understanding of marketing fundamentals, partnership economics, and the unique challenges facing small-to-medium businesses in African contexts.
- Organizational Excellence: Meticulous attention to detail, reliable follow-through, and ability to manage multiple partnership tracks simultaneously.
- Ethical Alignment: Personal and professional values that resonate with Airi Handmade's commitment to ethical commerce, cultural appreciation, and sustainable business practice.
Experience: 2+ years in business development, partnerships, content marketing, or editorial sales, preferably with exposure to African markets or creative industries. Experience working with artisans or heritage brands is highly valuable.
Languages: Fluency in English required; proficiency in Swahili or other African languages is a significant advantage.
WHY JOIN AIRI HANDMADE
Airi Handmade stands at the intersection of commerce, culture, and storytelling—creating a new paradigm for how African businesses are discovered and appreciated globally. This role offers the opportunity to:
- Build meaningful connections across Africa's diverse entrepreneurial landscape
- Shape the narrative around contemporary African business and creativity
- Contribute to economic development through thoughtful market connections
- Join a purpose-driven team passionate about authentic representation
- Work flexibly in a role that balances strategic thinking with creative collaboration
We're seeking someone who sees beyond transactions to the transformative potential of elevating African businesses through strategic visibility and compelling storytelling. If you believe in the power of commerce as a vehicle for cultural exchange and economic empowerment, we invite you to join us in this mission.
Market Discovery & Ecosystem Mapping Deep Market Intelligence: Conduct comprehensive research across diverse regions to uncover Kenyan and African businesses that embody exceptional craftsmanship, cultural significance, or innovative approaches, particularly those operating outside mainstream visibility. Trend Analysis & Forecasting: Track evolving movements in ethical commerce, sustainability practices, heritage preservation, and global market receptivity to African goods to inform our partnership strategy. Opportunity Identification: Develop sophisticated criteria for evaluating potential partner businesses based on their storytelling potential, quality standards, values alignment, and growth trajectory. Pipeline Development: Build and maintain a strategically segmented database of prospective partnerships across different categories, regions, and business maturity levels. Strategic Relationship Cultivation Outreach Excellence: Craft personalized approaches to business founders, creative directors, and community leaders that demonstrate genuine understanding of their vision and challenges. Value Articulation: Clearly communicate Airi Handmade's unique positioning as a curatorial platform that combines visibility with contextual storytelling and thoughtful audience-building. Relationship Stewardship: Nurture long-term connections through consistent follow-up, genuine interest in partners' evolution, and identifying mutual growth opportunities beyond initial collaborations. Cultural Bridge-Building: Navigate diverse business customs, communication preferences, and regional considerations with respect and cultural intelligence. Partnership Architecture & Execution Customized Collaboration Design: Create bespoke partnership frameworks that may include editorial features, artisan spotlights, founder interviews, behind-the-scenes content, limited collections, or cross-promotional campaigns. Editorial Integration: Work closely with our content team to develop sponsored content that preserves narrative integrity while fulfilling partner objectives and resonating with our audience. Implementation Oversight: Coordinate timelines, deliverables, and creative assets to ensure seamless execution of partnership initiatives. Performance Optimization: Analyze engagement metrics, audience response, and business impact to continuously refine our partnership approach and demonstrate value to participating businesses. Curatorial Integrity & Brand Alignment Values Guardian: Ensure all potential partnerships align with Airi Handmade's core principles: authentically African-made, thoughtfully scaled, ethically produced, and rooted in meaningful narratives. Quality Assurance: Apply discerning judgment to evaluate craftsmanship, design innovation, and production practices of potential partner businesses. Representation Balance: Seek diversity across regions, traditions, product categories, and business models to present a comprehensive portrait of African entrepreneurship. Narrative Development: Identify the distinctive stories, cultural contexts, and founding philosophies that make each featured business uniquely compelling. Strategic Insights & Business Evolution Partnership Analytics: Maintain detailed documentation on outreach effectiveness, conversion rates, campaign performance, and partner satisfaction. Trend Reporting: Provide regular insights on emerging patterns in African business development, consumer preferences, and marketplace dynamics. Platform Innovation: Contribute creative ideas for new content formats, partnership models, or audience engagement strategies based on market feedback and partner conversations. Growth Planning: Help shape the evolution of Airi Handmade's business model and expansion strategy through informed recommendations grounded in market realities
2+ years in business development, partnerships, content marketing, or editorial sales, preferably with exposure to African markets or creative industries. Experience working with artisans or heritage brands is highly valuable.
JOB-6810e248c90b5
Vacancy title:
Account Marketing Representative
[Type: FULL_TIME, Industry: Marketing, Sales and Service, Category: Sales & Retail]
Jobs at:
Airi Handmade
Deadline of this Job:
Tuesday, May 6 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Tuesday, April 29 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Account Marketing Representative
MISSION OF THE ROLE
As our Account Marketing Representative, you will be the vital link between Airi Handmade and the vibrant ecosystem of African businesses we champion. You'll lead our efforts to identify forward-thinking innovators reimagining African design for contemporary markets. Through your strategic relationship-building, you'll transform these connections into impactful partnerships that elevate both the featured businesses and Airi Handmade's position as the definitive platform for African creative commerce.
This role balances business acumen with cultural sensitivity, market intelligence with authentic storytelling—all while advancing our mission to reframe global perceptions of African entrepreneurship.
KEY RESPONSIBILITIES
- Market Discovery & Ecosystem Mapping
- Deep Market Intelligence: Conduct comprehensive research across diverse regions to uncover Kenyan and African businesses that embody exceptional craftsmanship, cultural significance, or innovative approaches, particularly those operating outside mainstream visibility.
- Trend Analysis & Forecasting: Track evolving movements in ethical commerce, sustainability practices, heritage preservation, and global market receptivity to African goods to inform our partnership strategy.
- Opportunity Identification: Develop sophisticated criteria for evaluating potential partner businesses based on their storytelling potential, quality standards, values alignment, and growth trajectory.
- Pipeline Development: Build and maintain a strategically segmented database of prospective partnerships across different categories, regions, and business maturity levels.
- Strategic Relationship Cultivation
- Outreach Excellence: Craft personalized approaches to business founders, creative directors, and community leaders that demonstrate genuine understanding of their vision and challenges.
- Value Articulation: Clearly communicate Airi Handmade's unique positioning as a curatorial platform that combines visibility with contextual storytelling and thoughtful audience-building.
- Relationship Stewardship: Nurture long-term connections through consistent follow-up, genuine interest in partners' evolution, and identifying mutual growth opportunities beyond initial collaborations.
- Cultural Bridge-Building: Navigate diverse business customs, communication preferences, and regional considerations with respect and cultural intelligence.
- Partnership Architecture & Execution
- Customized Collaboration Design: Create bespoke partnership frameworks that may include editorial features, artisan spotlights, founder interviews, behind-the-scenes content, limited collections, or cross-promotional campaigns.
- Editorial Integration: Work closely with our content team to develop sponsored content that preserves narrative integrity while fulfilling partner objectives and resonating with our audience.
- Implementation Oversight: Coordinate timelines, deliverables, and creative assets to ensure seamless execution of partnership initiatives.
- Performance Optimization: Analyze engagement metrics, audience response, and business impact to continuously refine our partnership approach and demonstrate value to participating businesses.
- Curatorial Integrity & Brand Alignment
- Values Guardian: Ensure all potential partnerships align with Airi Handmade's core principles: authentically African-made, thoughtfully scaled, ethically produced, and rooted in meaningful narratives.
- Quality Assurance: Apply discerning judgment to evaluate craftsmanship, design innovation, and production practices of potential partner businesses.
- Representation Balance: Seek diversity across regions, traditions, product categories, and business models to present a comprehensive portrait of African entrepreneurship.
- Narrative Development: Identify the distinctive stories, cultural contexts, and founding philosophies that make each featured business uniquely compelling.
- Strategic Insights & Business Evolution
- Partnership Analytics: Maintain detailed documentation on outreach effectiveness, conversion rates, campaign performance, and partner satisfaction.
- Trend Reporting: Provide regular insights on emerging patterns in African business development, consumer preferences, and marketplace dynamics.
- Platform Innovation: Contribute creative ideas for new content formats, partnership models, or audience engagement strategies based on market feedback and partner conversations.
- Growth Planning: Help shape the evolution of Airi Handmade's business model and expansion strategy through informed recommendations grounded in market realities.
THE IDEAL CANDIDATE
You are a relationship-builder with genuine passion for African entrepreneurship and a nuanced understanding of the continent's diverse business landscapes. You possess:
- Cultural Connection: Deep appreciation for African craft traditions, design heritage, and contemporary innovations, ideally backed by first-hand experience with African markets.
- Relationship Intelligence: Exceptional ability to build rapport, cultivate trust, and navigate complex professional relationships across cultural contexts.
- Strategic Communication: Articulate and persuasive in presenting opportunities, with the ability to adapt messaging across different business environments and stakeholder perspectives.
- Digital Fluency: Comfortable with CRM systems, analytics platforms, digital communication tools, and partnership management software.
- Business Acumen: Understanding of marketing fundamentals, partnership economics, and the unique challenges facing small-to-medium businesses in African contexts.
- Organizational Excellence: Meticulous attention to detail, reliable follow-through, and ability to manage multiple partnership tracks simultaneously.
- Ethical Alignment: Personal and professional values that resonate with Airi Handmade's commitment to ethical commerce, cultural appreciation, and sustainable business practice.
Experience: 2+ years in business development, partnerships, content marketing, or editorial sales, preferably with exposure to African markets or creative industries. Experience working with artisans or heritage brands is highly valuable.
Languages: Fluency in English required; proficiency in Swahili or other African languages is a significant advantage.
WHY JOIN AIRI HANDMADE
Airi Handmade stands at the intersection of commerce, culture, and storytelling—creating a new paradigm for how African businesses are discovered and appreciated globally. This role offers the opportunity to:
- Build meaningful connections across Africa's diverse entrepreneurial landscape
- Shape the narrative around contemporary African business and creativity
- Contribute to economic development through thoughtful market connections
- Join a purpose-driven team passionate about authentic representation
- Work flexibly in a role that balances strategic thinking with creative collaboration
We're seeking someone who sees beyond transactions to the transformative potential of elevating African businesses through strategic visibility and compelling storytelling. If you believe in the power of commerce as a vehicle for cultural exchange and economic empowerment, we invite you to join us in this mission.
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
Job application procedure
Interested and qualified candidates should apply using the Apply Now button below.
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