About us

The history of today’s Beiersdorf began in a small pharmacy near Hamburg’s famous St. Michael’s church, often referred to as “Michel”. This is where Paul C. Beiersdorf invented the coated pflaster, thus laying the groundwork for company success. In the decades that followed, Beiersdorf developed into a globally successful consumer goods company with brands such as NIVEA, Eucerin, Hansaplast, and Labello.

Click your way through a timeline of milestones covering the company's history since 1882.
Our Core Values
Beiersdorf Core Values

Our four Core Values have shaped our corporate culture since the very beginning and they are still relevant today. Together with our corporate strategy, they act as our guiding light, our daily benchmark, ensuring we speak and act consistently across our business at all times
Our Purpose
Care Beyond Skin Corporate Purpose of Beiersdorf Logo

We are skincare. For nearly 140 years, Beiersdorf has been a companion in people‘s lives, caring for healthy beautiful skin, nurturing people from the outside in.

By making people feel good in their skin, we give them the confidence it takes to reach out to each other and build meaningful connections. In an increasingly isolated world, we help them form a bond that is more than skin-deep: A bond that is built on trust, empathy and care.

But our care has always gone further. When we work together and unite our strengths, we not only provide skincare, but also nurture what‘s important to people‘s lives. Within our company, we foster a culture of respect and universal values that relate to individuals and families across geographies. In society, we extend our care to our fellow citizens and to the planet and contribute to more cohesive communities.

In uniting our strengths, building trust and seeking new ways to soothe, we can create even more meaningful connections among ourselves, with our consumers and communities all over the world.

This is our purpose and our calling. To care beyond skin.