Summary
Date Posted: Wednesday, August 18, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose and Key responsibilities
Reporting to the Head of Marketing, the jobholder will be responsible for the Refining and finalize Retail customer segmentation and sizing. He/She would be also responsible for effective and strategic marketing campaigns with positive returns to the business.

Key responsibilities
• Collaborate with Retail segment lead to understand product offerings and target customers and align on marketing strategies and campaigns
• Manage and coordinate all Retail segment marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager.
• Liaise with the advertising company/ Agency.
• Responsible for the Retail segment content on Company’s website, including content development and continuous updating of the website and intranet
• Coordinate and support development and innovation of Retail segment products
• Support, facilitate, develop and implement Retail segment’s strategic marketing plans
• Develop promotion materials to assist Retail segment Business in marketing activities
• Prepare the Retail segment’s marketing budgets
• Manage the execution and implementation of the Retail segment marketing plans and projects
• Monitor, review and report on all Retail segment marketing activity and results
• Demand generation –Carry out activities and programs that drive demand for Retail segment’s products
• Develop product positioning and messaging that differentiates Retail segment’s products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products especially the youth segment.
• Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan
• Market intelligence – analyse the buying patterns/behaviour of all the Retail segment target audience
• Brand development and management
• Steward of the Retail segment brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand
• Ensure that all Retail segment brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
• Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market.
• Assist the Retail segment to live the values, culture and practice company policies.
• Conducts analysis and periodical review of the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Analyzes and provides consumer, category, and brand information to support Retail segment‘s channel marketing and sales in category management and sales presentations.
• Provides direction for key Retail segment customer innovation summit presentations.
• Develop Retail segment growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan.
• Leads the Retail segment brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review.

Key Performance Measures
• Customer segments and sizing completion
• Revenue booked under new production campaigns
• Count of new individual customers on boarded

Knowledge, experience and qualifications required
• Bachelor’s degree in Business or social sciences
• MBA in Marketing, PR will be an added advantage
• Professional marketing qualification e.g. CIM or equivalent
• Member of the Chartered Institute of Marketing
• 7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management.

Change Leaders in Britam need to
• Strategically lead a function to service customers from a sustainable and growing customer base whilst increasing profit;
• Continuously configure and adapt the functional area to most effectively suite the future view of the business;
• Introduce new concepts so that they are adopted appropriately at the right time (manage the rate of change);
• Be in touch with the changing industry, customer needs and international best practice;
• Improve the efficiency of the function by appropriately challenging managers about operational and tactical issues;
• Ensure the function has the most appropriate people capability through effective inspirational leadership, people development, and optimized succession planning;
• Ensure clarity of expectations for individuals in the function and other stakeholders across the group;
• Facilitate functional integration;
• Ensure the development and establishment of appropriate behavior and values (culture) within the function that aligns with the strategic direction and values of the business;
• Coordinate between functions and divisions to ensure optimization of the value chain and resources;
• Ensure alignment of strategy, objectives and deliverables within the function;
• Develop innovative partnerships and distribution channels to increase Britam’s market penetration;
• Ensure a seamless experience for clients;
• Appropriately allocate funds and capital to maximize shareholder value;
• Adequately manage operational risk;
• Increase operational efficiency;
• Provide access to accurate and consistent information and services across all channels;
• Improve quality and speed of decision making across the business.

Work Hours: 8

Experience in Months: 84

Level of Education: Bachelor Degree

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Job application procedure
Interested and qualified? Use the link below to apply.
https://britam.taleo.net/careersection/external+-+britam/jobdetail.ftl?job=21000063&tz=GMT%2B01%3A00&tzname=Africa%2FCasablanca

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