Request for Proposals- Consultancy to develop Sales, Marketing and Distribution Strategies for Five Companies
Request for Proposals- Consultancy to develop Sales, Marketing and Distribution Strategies for Five Companies
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  • Specific deliverables

    For each of the five companies, the deliverables/outputs for this assignment are outlined below:

    • A market Assessment/analysis report for each company
    • A marketing, sales and distribution strategy pivoted to the Kakuma-Kalobeyei business environment and industry trends, with a clear path to the attainment of competitive advantage and sustainability.
    • Costed marketing, sales, and distribution plan with a refined overall company strategy
    • A sales team training report and training materials for use by the investee companies for onward refresher pieces of training for their teams
    • Updated designs of each company’s marketing collateral.
    • An insights paper from this assignment

    Duration of the assignment

    • The assignment is expected to commence in July 2022 and end in September 2022.
    • Proposal submission

    Qualified consulting firms are invited to submit a proposal that includes the following:

    • Qualification and experience of the team.
    • Approach and methodology to undertake this assignment underpinned by a demonstration of value for money.
    • Previous experience in similar assignment(s) with SMEs, including if any, those in the energy, agribusiness, and health sectors.
    • A detailed financial budget (in USD or KES) and work plan.
    • The technical and financial proposals will need to be submitted as separate documents.

    Qualifications and experience

    The minimum competencies and qualifications include:

    • Master’s degree in Business Administration or related field for the Team lead.
    • Professional certification in areas such as marketing and/or strategy will be an added advantage.
    • Good analytical and presentation skills
    • Experience in developing robust sales and marketing strategies for SMEs, preferably in the energy, agribusiness, and health sectors.
    • Experience in training sales teams and developing effective go-to-market channels/strategies
    • Experience with supporting sales and marketing teams of SMEs in fragile/refugee economies.
    • Experience in training and coaching of senior and middle management teams in strategy execution.
    • Experience in developing training material and marketing collateral.
    • Have knowledge of the Kakuma setting and business environment and/or plan a scoping mission to Kakuma.

    Method of Application

Job Info
Job Category: Tenders in Kenya
Job Type: Full-time
Deadline of this Job: 18 July 2022
Duty Station: Nairobi
Posted: 30-06-2022
No of Jobs: 1
Start Publishing: 30-06-2022
Stop Publishing (Put date of 2030): 30-06-2065
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