Summary
Date Posted: Wednesday, November 03, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.

Responsibilities
• Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers and other digital team members.
• Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
• Proofread, edit, and optimize copy for digital
• Write benefit-driven copy for landing pages that will generate leads and conversions
• Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
• Generate, edit, publish and share daily content (original text, images, video or HTML) on social
• media that builds meaningful connections and encourages engagement/action
• Create social media editorial calendars and schedules
• Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
• Develop email marketing campaigns that get opened, read and clicked
• Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
• Create, edit and proof copy according to customer expectations while meeting deadlines. Some examples include: headlines, press releases, web copy, brochures, radio/TV scripts or other related marketing materials.
• Create taglines and slogans that appear on brochures, websites and other promotional materials.
• Have detailed knowledge of the target audience of each project and maintain an accurate tone of voice.
• Have regular interaction with clients and provide suggestions for content related issues.
• Manage company’s social media to bolster the online presence through interaction with end users.
• Postings may include: TDF best practices, public relations, service offerings and client success stories.
• Attend and participate in company, department and client meetings.
• Prepare reports upon request.
• Perform other duties as assigned and required.

Qualifications
• Bachelor's degree or equivalent experience in Advertising
• 3+ years' of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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Job application procedure
Send your CV to: hr@tdfgroup.co.ke by 10th November, 2021 before 4pm and your availability status and salary expectation.

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